How Big is the Underwear Market | Industry Trends & Forecast 2025

How Big is the Underwear Market?

The growing demand for comfortable and high-quality fabrics, the growing emphasis on fashion and personal grooming, the quick development of e-commerce platforms, and the growing need for underwear that is both functional and performance-oriented are some of the factors driving the market growth.

Key Growth Drivers of the Underwear Market

• Rising consumer spending on personal and fashion apparel
• Increasing demand for comfortable and breathable fabrics
• Expansion of online retail and e-commerce channels
• Growing adoption of sustainable and organic materials
• Rising demand for innovative designs and functional features

Underwear Market Trends

Underwear Market is witnessing major growth with notable trends such as increasing adoption of eco-friendly fabrics and sustainable production processes. There is a growing trend of using seamless and tag-free designs to improve comfort. The premium and luxury underwear markets are expanding as consumers are prepared to pay more for style and quality. Underwear designs with an athletic aesthetic that blend comfort and functionality are becoming more popular. Custom-fit and size-inclusive collections are growing indue to they fit in a range of body shapes. The customer engagement is also rising as an outcome of brand alliances and innovative marketing strategies that leverage social media influencers.

Emerging Developments in the Underwear Market

Underwear Market is growing with developments like the introduction of smart fabrics that offer moisture control and temperature regulation. Businesses are spending money on cutting-edge stitching technologies to improve durability and fit. To lessen the impact on the environment, materials that are recyclable and biodegradable are becoming more popular. Subscription services for personalized underwear are becoming a new avenue of distribution. In an effort to reach younger audiences and introduce limited-edition collections, brands are working with designers. Furthermore, more automation in the manufacturing process is increasing production efficiency and lowering the price of high-end underwear.

List of Leading Companies in the Underwear Market

Some of the leading companies include:

• Hanesbrands Inc.
• Jockey International Inc.
• Calvin Klein
• Victoria Secret
• Fruit of the Loom
• Tommy Hilfiger
• Adidas

Frequently Asked Questions About the Market Study (FAQs):