How big is the Virtual Influencer Market | Industry Trends & Emerging Developments 2025

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Code: MTA9469

Publication Date: Sep 2025

What is the size of Virtual Influencer Market?

According to 6Wresearch internal database and industry insights, the Global Virtual Influencer Market was valued at USD 0.52 Billion in 2024 and is expected to reach USD 0.77 Billion by 2031, growing at a compound annual growth rate of 4.30% during the forecast period (2025-2031).

The marketplace is seeing considerable growth as brands are using AI-generated personas to connect with audiences in social media environments, noting high audience engagement levels, cost-effective campaigns, and a strong draw to new forms of digital storytelling as key catalysts for the emergence of virtual influencers across an array of verticals.

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Growth Factors for Virtual Influencer Industry

An increased demand for digital marketing campaigns that deliver high engagement rates.
An increased use of AI-generated characters by fashion and lifestyle brands.
An increased level of opportunity in entertainment, gaming, and e-commerce avenues.
Cost-effectiveness when compared to traditional celebrity marketing.
Brand messaging and influencer image are more controllable.

Virtual Influencer Market Trends

The Virtual Influencer Market Trends highlight the continued adoption of AI-generated characters for social media campaigns. Brands are increasingly turning towards virtual characters to create unique and aligned storytelling. The fashion, beauty, and entertainment industries are leading the way in the adoption of these virtual influencers to collaborate on product launches, brand partnerships. The growing interest of consumers to see futuristic content and engaging immersive experiences has further demonstrated the relevance of the Virtual Influencer Market Trends.

Emerging Developments in the Virtual Influencer Market

The Virtual Influencer Market Trends report highlights the ongoing acceptance of AI-created characters for social media campaigns. Brands are making a shift toward virtual characters to offer accommodating and distinctive storytelling. The fashion, beauty, and entertainment industries are adopting a new model that brings together virtual influencers to collaborate on brand partnerships or product launches. The growing interest of consumers to see futuristic content and engaging immersive experiences has further demonstrated the relevancy of the Virtual Influencer Market Trends.