How big is the Virtual Try-On Clothes Market | Industry Trends & Growth Insights 2025

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Code: MTA9476

Publication Date: Sep 2025

What is the size of Virtual Try-On Clothes Market?

According to 6Wresearch internal database and industry insights, the Virtual Try-On Clothes Market was valued at USD 4.9 Billion in 2024 and is expected to reach USD 17.8 Billion by 2031, growing at a CAGR of 14.4% during the 2025-2031.

The market is growing, as fashion retailers start integrating AR and AI-based technology to enhance the online shopping experience. Virtual try-on growth in the apparel space is driven by increased consumer demand for a personalized fitting experience and lower return rates.

Growth Factors for Virtual Try-On Clothes Industry

Increased use of AR mirrors and AI technology in apparel retail.
Increased consumer demand for personalized shopping experiences.
Expansion of e-commerce platforms where virtual try-on functionality is being offered.
Reduced returns based on fit prediction.
Improved customer experiences via interactive digital experiences.

Virtual Try-On Clothes Market Trends

The trends in the Virtual Try-On Apparel Market are indicative of the potential of immersive technology and its impact on the digital shopping experience. Retailers have continued to utilize AR fitting tools to facilitate the virtual fitting of clothing. AI-driven size recommendation engines are expected to be ubiquitous in digital fashion commerce. Moreover, the demand for lower return rates has also enhanced the functional value of virtual try-on platforms in terms of sustainability. Beyond the features of the SaaS platform, social influencers, social media integration, and gamification of the shopping experience have influenced consumer interactions with virtual apparel.

Emerging Developments in the Virtual Try-On Clothes Market

Developments in the Virtual Try-On Clothes Market center on improved AR visualization, artificial intelligence-supported sizing accuracy, and compatibility with mobile apps. Companies are launching sophisticated body scanning capabilities that gauge the user's measurements for the best fit. Partnerships are developing to merge the fashion brand and technology sectors in order to boost adoption in e-commerce. Additionally, retailers are introducing virtual try-on experiences as part of social media shopping features. There are also developments in subscription-based virtual try-on offerings and AI-enabled digital wardrobes in this space.