Code: MTA9602 | Publication Date: Sep 2025 |
Key factors contributing to this growth are an increasing demand for home renovations and aesthetically pleasing interiors, ongoing urban housing project growth, greater acceptance and use of eco-friendly and digitally printed wall coverings, and an increasing preference for affordable, custom patterns that elevate the decor of residential or commercial environments.
Trends within the Wallpaper Marketplace illustrate increasing consumer trends towards digitally printed, customizable, and textured designs for modern interior applications. Eco-friendly and sustainable wallpapers are taking on increased importance as awareness of environmental impact increases. Demand for peel-and-stick wallpaper is gaining momentum due to its convenience and cost. In the premium segment, the luxury designer collections continue to build strength in the market. Meanwhile, the availability of wallpaper patterns and finishes on e-Commerce sites has been substantial, expanding the number of consumers needing wallpaper for their interiors.
The Wallpaper Market developments emphasize advancements in 3D textured wallpapers, smart designs with sound-absorbing and washable properties, and augmented reality tools enabling customers to preview wallpapers before purchase. Manufacturers are focusing on sustainable raw materials, water-based inks, and recyclable backings. Partnerships with interior designers and online retailers are expanding visibility and product reach. Subscription-based wallpaper services are emerging, offering consumers seasonal updates. These innovations are reshaping the market by blending functionality, aesthetics, and sustainability in wallpaper offerings.
Some of the leading companies include: