Code: MTA9792 | Publication Date: Oct 2025 |
The main drivers of this growth are the rising focus on preventive healthcare, increasing demand for personalised wellness programs, and the adoption of digital platforms and mobile applications that enable access to certified wellness coaches and improve client engagement across diverse demographic groups.
Trends in the wellness coaching industry point to a quick adoption of digital and app-based coaching solutions that provide access to wellness programs. Companies are putting more money into employee wellness coaching as a way to increase productivity and cut healthcare costs. There is also an increase in coaching tools with AI capabilities around customisation and progress.
Many of these solutions are self-driven and increase access to wellness coaching program participants. Hybrid models that blend in-person wellness coaching and digital coaching services continue to expand. Lastly, the industry sees growth in awareness campaigns through social media and influencer partnerships.
Developments in wellness coaching see AI-driven virtual wellness assistants become more prevalent to support the traditional wellness coach. Companies introduce wellness coaching programs that offer a subscription model for access tailored to the individual. The partnership between corporations and wellness platforms continues to evolve, especially in the area of employee assistance programs.
Startups offer wellness coaching services focused on holistic health, including fitness, nutrition, and mindfulness coaching. Advances in wearable technology and devices provide wellness coaching apps with better ways to integrate with participant progress.
Some of the leading companies include: