How big is the Wellness Market | Industry Trends & Forecast 2025

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Code: MTA9793

Publication Date: Oct 2025

What is the size of Wellness Market?

According to 6Wresearch internal database and industry insights, the Wellness Market was valued at USD 5.1 Trillion in 2024 and is expected to reach USD 8.4 Trillion by 2031, growing at a CAGR of 7.2% during the 2025-2031.

The main drivers of this growth are the rising focus on preventive health, increasing consumer spending on fitness and self-care, and the growing adoption of digital platforms and personalised wellness services across nutrition, mental health, fitness, and holistic lifestyle management segments.

Growth Factors for Wellness Industry

Rising consumer awareness of preventive healthcare and lifestyle balance.
Expanding adoption of digital wellness and fitness applications.
Growth in demand for personalised nutrition and mental health programs.
Increasing investments in wellness tourism and spa services.
Corporate wellness initiatives supporting employee health and productivity.

Wellness Market Trends

Trends in the Wellness Market highlight digital transformation through app-based fitness, meditation, and nutrition platforms. Wearable technology plays a vital role in measuring wellness metrics. There is a continuing rise in consumers choosing plant-based diets and natural supplements. Corporations are also investing in programs for their employees to improve employee wellness, as stress is a major obstacle to optimal productivity. Lastly, social media influencers, bloggers, and webinars are changing consumer behaviour around wellness and healthier lifestyles.

Emerging Developments in the Wellness Market

Emerging Developments in the Wellness Market include AI-driven health and wellness platforms that provide real-time personalisation. Companies are developing hybrid programs that include digital support in conjunction with personal coaching. There is also rapid growth in investments in sustainable and eco-friendly wellness products.

Several brands are continuing to develop digital ecosystems by partnering with technology providers. Finally, there is seeing momentum in subscription kits containing personalisation products for nutrition, supplements, and skincare, as more consumers seek personalisation instead of broader wellness trends that include specific lifestyles.