Product Code: ETC189428 | Publication Date: May 2022 | Updated Date: Jan 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
Ghana Whiskey market currently, in 2023, has witnessed an HHI of 3424, Which has increased slightly as compared to the HHI of 3301 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The whiskey market in Ghana encompasses the production, importation, and consumption of whiskey, a distilled alcoholic beverage made from fermented grain mash and aged in wooden barrels. Whiskey is available in various styles such as Scotch whisky, bourbon, and Irish whiskey, catering to diverse consumer preferences and drinking occasions in the spirits market.
The Ghana whiskey market experiences growth due to increasing urbanization, rising disposable incomes, and changing consumer preferences towards premium alcoholic beverages. Whiskey, a distilled alcoholic beverage made from fermented grain mash, is gaining popularity among Ghana consumers, especially in urban areas and among the middle and upper-income segments. Moreover, as consumers seek sophisticated and premium drinking experiences, the demand for imported and premium whiskey brands is expected to rise. Additionally, marketing initiatives, brand promotions, and expanding distribution networks contribute to market expansion.
Key challenges might involve ensuring product quality and consistency in whiskey production, addressing concerns about whiskey aging and maturation processes, and managing regulatory compliance for whiskey labeling and marketing.
The Ghana government regulates the production, distribution, and sale of whiskey through licensing and taxation policies. These policies aim to ensure product quality and safety, prevent counterfeit and illicit trade, and generate revenue for the government through excise duties and sales taxes on whiskey sales.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Whiskey Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Whiskey Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Whiskey Market - Industry Life Cycle |
3.4 Ghana Whiskey Market - Porter's Five Forces |
3.5 Ghana Whiskey Market Revenues & Volume Share, By By Product Type, 2021 & 2031F |
3.6 Ghana Whiskey Market Revenues & Volume Share, By By Distribution Channel, 2021 & 2031F |
4 Ghana Whiskey Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Whiskey Market Trends |
6 Ghana Whiskey Market, By Types |
6.1 Ghana Whiskey Market, By By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Whiskey Market Revenues & Volume, By By Product Type, 2021-2031F |
6.1.3 Ghana Whiskey Market Revenues & Volume, By American Whisky, 2021-2031F |
6.1.4 Ghana Whiskey Market Revenues & Volume, By Irish Whisky, 2021-2031F |
6.1.5 Ghana Whiskey Market Revenues & Volume, By Scotch Whisky, 2021-2031F |
6.1.6 Ghana Whiskey Market Revenues & Volume, By Canadian Whisky, 2021-2031F |
6.1.7 Ghana Whiskey Market Revenues & Volume, By Others, 2021-2031F |
6.2 Ghana Whiskey Market, By By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Ghana Whiskey Market Revenues & Volume, By On-trade, 2021-2031F |
6.2.3 Ghana Whiskey Market Revenues & Volume, By Off-trade, 2021-2031F |
7 Ghana Whiskey Market Import-Export Trade Statistics |
7.1 Ghana Whiskey Market Export to Major Countries |
7.2 Ghana Whiskey Market Imports from Major Countries |
8 Ghana Whiskey Market Key Performance Indicators |
9 Ghana Whiskey Market - Opportunity Assessment |
9.1 Ghana Whiskey Market Opportunity Assessment, By By Product Type, 2021 & 2031F |
9.2 Ghana Whiskey Market Opportunity Assessment, By By Distribution Channel, 2021 & 2031F |
10 Ghana Whiskey Market - Competitive Landscape |
10.1 Ghana Whiskey Market Revenue Share, By Companies, 2024 |
10.2 Ghana Whiskey Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |