Shapewear Market Size | Trends & Growth Insights 2025

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Code: MTA10279

Publication Date: Oct 2025

What is the size of the Shapewear Market?

According to 6Wresearch internal database and industry insights, the Global Shapewear Market was valued at USD 2.9 Billion in 2024 and is expected to reach USD 4.3 Billion by 2031, growing at a compound annual growth rate of 4.30% during the forecast period (2025-2031).

There are numbers of factors which are contributing in the expansion of the market includerising awareness of body positivity and increasing consumer interest in fitness and wellness, and the growing demand for comfortable yet functional clothing.

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Key Growth Drivers of the Shapewear Market

Growing consumer awareness of body positivity and self-image
Increase in demand for comfortable and stylish shapewear products
The rising adoption of athleisure and activewear culture
E-commerce growth fueling access to a wider range of products
Technological advancements in fabrics and design for improved comfort
Rising disposable incomes enabling purchases of premium products

Shapewear Market Trends

The Shapewear Market is experiencing growth with trends like the increasing preference for seamless, breathable, and high-performance fabrics, especially in daily wear. There is also an apparent shift toward shapewear that is comfortable and shapes the body at the same time, with features like moisture-wicking and anti-bacterial properties. More people want body-positive and inclusive product lines, so brands are making their size ranges bigger to reach more people. People are also starting to wear shapewear for health reasons, not just for fashion. They want products that help them improve their posture and stay active.

Emerging Developments in the Shapewear Market

The Shapewear Market is evolving with the introduction of innovative technologies such as 3D knitting and smart textiles that offer enhanced elasticity and breathability. Brands are placing more emphasis on custom-fit solutions, like shapewear that fits the wearer body and gives them more comfort and shaping. Shapewear companies are also working with fitness brands to make shapewear that has useful features like muscle support. The body image inclusivity continues to gain momentum, new collections of shapewear in a diverse range of sizes and shapes are emerging to meet consumer needs.