Shapewear Market Size in India | Insights, Trends & Growth Analysis 2025

Code: MTA10278 Publication Date: Oct 2025

What is the growth rate of the India Shapewear Market?

According to 6Wresearch internal database and industry insights, India Shapewear Market is expanding at a CAGR of 8.7% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising awareness about body contouring garments, growing female workforce participation, increasing fashion consciousness, rising disposable income, and expanding online retail platforms offering a variety of shapewear products.

Key Growth Drivers of the India Shapewear Market

  • Rising demand for body-shaping garments among working women and youth
  • Increasing influence of social media and celebrity endorsements
  • Growth in online shopping platforms and brand accessibility
  • Innovation in fabrics and designs for enhanced comfort and breathability
  • Rising disposable income and lifestyle changes among urban consumers
  • Increasing penetration of shapewear into men segment

India Shapewear Market Trends

India Shapewear Market is witnessing notable growth with trends such as increasing demand for seamless, lightweight, and comfortable shapewear products. People are paying more attention to shapewear that does more than just slim down; it also corrects posture. Sales channels that are online and direct to consumers are growing quickly. The trend of adaptive designs and inclusive sizing is changing the way products are made. Sustainable and eco-friendly fabrics are also becoming more popular in high-end shapewear lines. The rise of fitness and wellness culture is also driving up demand, as shapewear is being marketed for both every day and workout use.

Emerging Developments in the India Shapewear Market

India Shapewear Market is evolving with the introduction of technologically advanced products, such as moisture-wicking, stretchable, and heat-resistant fabrics. Companies are spending money on research and development to make shapewear that looks good and works well. Brands are getting younger customers by teaming up with fashion designers and influencers. Online stores are adding AI-powered size recommendation tools that fit your body perfectly to make shopping easier. Retailers are adding maternity and men shapewear to their product lines, which opens up more markets.

List of Leading Companies in the India Shapewear Market

Some of the leading companies include:

  • Triumph International (India) Pvt. Ltd.
  • Clovia
  • Jockey India Pvt. Ltd.
  • Zivame
  • Marks & Spencer India Pvt. Ltd.
  • Hanesbrands Inc.
  • Shyaway

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