| Code: MTA10278 | Publication Date: Oct 2025 |
There are numbers of factors which are contributing in the expansion of the market include rising awareness about body contouring garments, growing female workforce participation, increasing fashion consciousness, rising disposable income, and expanding online retail platforms offering a variety of shapewear products.
India Shapewear Market is witnessing notable growth with trends such as increasing demand for seamless, lightweight, and comfortable shapewear products. People are paying more attention to shapewear that does more than just slim down; it also corrects posture. Sales channels that are online and direct to consumers are growing quickly. The trend of adaptive designs and inclusive sizing is changing the way products are made. Sustainable and eco-friendly fabrics are also becoming more popular in high-end shapewear lines. The rise of fitness and wellness culture is also driving up demand, as shapewear is being marketed for both every day and workout use.
India Shapewear Market is evolving with the introduction of technologically advanced products, such as moisture-wicking, stretchable, and heat-resistant fabrics. Companies are spending money on research and development to make shapewear that looks good and works well. Brands are getting younger customers by teaming up with fashion designers and influencers. Online stores are adding AI-powered size recommendation tools that fit your body perfectly to make shopping easier. Retailers are adding maternity and men shapewear to their product lines, which opens up more markets.
Some of the leading companies include: