Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Product Type (Fish, Shellfish), By End-user (Food Processing Industry, Food Service Provider, Retail/ Household, Animal Feed and Pet Food ), By Distribution Channel (B2B, B2C, Hypermarket/Supermarket , Fish Mongers, Convenience Store , Specialty Store , Online Retailing , Others ) And Competitive Landscape
Product Code: ETC056313 | Publication Date: Jun 2023 | Updated Date: Dec 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Chilled Uncooked Fish and Shellfish Market |
Forecast Period | 2025-2031 |
Market Size | USD 1.5 billion by 2031 |
CAGR | 6.1% |
Growing Sector | Food and Agriculture |
The Africa Chilled Uncooked Fish and Shellfish Market report thoroughly covers the segmentations by countries, by product type, by end-user, and by distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Africa Chilled Uncooked Fish and Shellfish Market size was valued at approximately USD 250 million in 2025 and is projected to reach USD 1.5 billion by 2031, growing at a CAGR of 6.1% over the forecast period. This growth is primarily driven by increasing consumer demand for fresh and high-quality seafood, the expansion of the food service industry, and rising awareness of the nutritional benefits of fish and shellfish. Technological improvements in cold chain logistics and growing export opportunities are supporting this surge in market expansion.
The Africa Chilled Uncooked Fish and Shellfish Market plays an integral role in the region's food industry. The increasing focus on healthier eating, growing populations, and urbanization are driving a shift toward higher seafood consumption. The market is characterized by a wide range of products, including fish and shellfish, catering to different end-users such as food processing industries, food service providers, and retail households. Key challenges include fluctuating fish supply, varying quality standards, and infrastructural limitations that affect distribution. Despite these challenges, the marketโs potential remains strong, with technological advancements facilitating better storage and transport solutions, ensuring product quality and availability.
According to 6Wresearch, the Africa Chilled Uncooked Fish and Shellfish Market is expected to grow at a CAGR of 6.1% during the forecast period 2025-2031. The Africa Chilled Uncooked Fish and Shellfish Market growth is driven by several factors. Improved distribution channels, including better cold storage and logistics facilities, have allowed for the seamless movement of products from producers to consumers, reducing spoilage and enhancing quality. Furthermore, increasing urbanization and an expanding middle class across the continent are driving demand for premium food products, including seafood. The market is also buoyed by the rise in health-conscious consumers opting for nutrient-dense food options. The growth of the food service industry in urban areas has further spurred demand, making seafood a staple in restaurants and catering services. Africa Chilled Uncooked Fish and Shellfish Market growth.
The Africa Chilled Uncooked Fish and Shellfish Market faces several challenges. One significant challenge is the fluctuation in fish supply due to overfishing and climatic changes impacting fish populations. Infrastructural limitations in certain regions hinder the distribution and storage of chilled seafood, contributing to higher operational costs and spoilage. Regulatory inconsistencies across different countries can lead to variations in product standards, complicating trade and export. Additionally, competition from frozen and processed seafood options may pose a challenge to the chilled sector, affecting consumer choice and sales.
The market is seeing a trend towards more efficient cold chain solutions, including the use of IoT-enabled temperature monitoring devices that ensure optimal storage and transport conditions. This trend supports the demand for high-quality chilled seafood products and enhances consumer trust in the products' freshness. Another notable trend is the shift in consumer preferences toward sustainable fishing practices, with a focus on traceable and eco-friendly sources. These practices help build a stronger brand reputation and appeal to environmentally conscious consumers. Retailers are also adopting omnichannel strategies, blending online and in-store services to meet growing demand and improve convenience.
Investment opportunities exist in improving the cold chain infrastructure and logistics network. Companies that focus on modernizing storage facilities and transport methods, such as refrigerated trucks and warehousing equipped with temperature control, can gain a competitive advantage. The rising demand for convenience also opens up opportunities in the e-commerce sector for seafood sales, with online platforms offering direct access to consumers. Additionally, partnerships with sustainable fishing practices can appeal to consumers who prioritize eco-friendly products, thus enhancing market growth potential.
Key players in the Africa Chilled Uncooked Fish and Shellfish Market include large seafood producers such as Sea Harvest Group, African Pride Seafoods, and Blue Ocean. These companies are expanding their production and distribution networks to meet growing demand and are investing in quality control measures to maintain high standards. Additionally, there are smaller, region-specific players that contribute to local supply chains and help expand the market reach through specialized distribution channels.
Several government initiatives aim to support the growth of the chilled seafood sector. For instance, the African Union has encouraged member states to adopt policies that promote sustainable fisheries and seafood processing. Nationally, regulations vary but often include standards for product quality, traceability, and safety, supported by agencies like the South African Department of Agriculture, Forestry and Fisheries (DAFF) and the Nigerian Fisheries and Aquaculture Directorate. These policies aim to ensure product safety, maintain fish populations, and facilitate export standards for international trade.
The Africa Chilled Uncooked Fish and Shellfish industry is expected to experience significant growth as infrastructural improvements and investment in logistics continue. The market will likely witness stronger integration with global trade networks, leading to increased export opportunities. Sustainable fishing practices and eco-certifications will gain traction, appealing to a more environmentally aware consumer base. Companies focusing on technological innovations in cold chain management and online retail strategies are expected to lead market expansion.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ashutosh, Senior Research Analyst, 6Wresearch, fish is expected to dominate the Africa Chilled Uncooked Fish and Shellfish Market. The fish segment is projected to reach USD 400 million in 2025. This category is driven by the high demand for various fish types, which are popular in traditional and modern African cuisine. Fish products are favored for their nutritional benefits and are a staple in many diets across the continent.
Nigeria is anticipated to be the fastest-growing segment in the Africa Chilled Uncooked Fish and Shellfish Market by country. The Nigerian market is projected to reach USD 150 million in 2025. The increase is supported by Nigeria's large population, growing urbanization, and expanding food service sector, which is driving the demand for chilled uncooked fish and shellfish.
The food processing industry is expected to be the fastest-growing segment in the Africa Chilled Uncooked Fish and Shellfish Market by end-user. This segment is projected to reach USD 180 million in 2025. The growth is driven by the rising demand for processed seafood products, which are used in a variety of packaged food items and frozen meals. Increased investments in food processing infrastructure and technology are propelling this segment.
The B2C (Business-to-Consumer) channel is projected to be the fastest-growing segment in the Africa Chilled Uncooked Fish and Shellfish Market. This channel is expected to reach USD 250 million in 2025. The increase is fueled by the growing preference for convenient home shopping experiences and the expansion of online retail platforms that provide consumers with easy access to chilled fish and shellfish products.
The report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Chilled Uncooked Fish and Shellfish Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Chilled Uncooked Fish and Shellfish Market Revenues & Volume, 2021 & 2031F |
3.3 Africa Chilled Uncooked Fish and Shellfish Market - Industry Life Cycle |
3.4 Africa Chilled Uncooked Fish and Shellfish Market - Porter's Five Forces |
3.5 Africa Chilled Uncooked Fish and Shellfish Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Africa Chilled Uncooked Fish and Shellfish Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Africa Chilled Uncooked Fish and Shellfish Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Africa Chilled Uncooked Fish and Shellfish Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Africa Chilled Uncooked Fish and Shellfish Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Chilled Uncooked Fish and Shellfish Market Trends |
6 Africa Chilled Uncooked Fish and Shellfish Market, 2021 - 2031 |
6.1 Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.2 Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By End-user, 2021 - 2031 |
6.3 Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
7 South Africa Chilled Uncooked Fish and Shellfish Market, 2021 - 2031 |
7.1 South Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.2 South Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By End-user, 2021 - 2031 |
7.3 South Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Nigeria Chilled Uncooked Fish and Shellfish Market, 2021 - 2031 |
8.1 Nigeria Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.2 Nigeria Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By End-user, 2021 - 2031 |
8.3 Nigeria Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Kenya Chilled Uncooked Fish and Shellfish Market, 2021 - 2031 |
9.1 Kenya Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.2 Kenya Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By End-user, 2021 - 2031 |
9.3 Kenya Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Rest of Africa Chilled Uncooked Fish and Shellfish Market, 2021 - 2031 |
10.1 Rest of Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.2 Rest of Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By End-user, 2021 - 2031 |
10.3 Rest of Africa Chilled Uncooked Fish and Shellfish Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Africa Chilled Uncooked Fish and Shellfish Market Key Performance Indicators |
12 Africa Chilled Uncooked Fish and Shellfish Market - Opportunity Assessment |
12.1 Africa Chilled Uncooked Fish and Shellfish Market Opportunity Assessment, By Countries, 2021 & 2031F |
12.2 Africa Chilled Uncooked Fish and Shellfish Market Opportunity Assessment, By Product Type, 2021 & 2031F |
12.3 Africa Chilled Uncooked Fish and Shellfish Market Opportunity Assessment, By End-user, 2021 & 2031F |
12.4 Africa Chilled Uncooked Fish and Shellfish Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
13 Africa Chilled Uncooked Fish and Shellfish Market - Competitive Landscape |
13.1 Africa Chilled Uncooked Fish and Shellfish Market Revenue Share, By Companies, 2024 |
13.2 Africa Chilled Uncooked Fish and Shellfish Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |