Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape
Product Code: ETC371332 | Publication Date: Aug 2022 | Updated Date: May 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Egypt Digital Signage market currently, in 2023, has witnessed an HHI of 2284, Which has decreased slightly as compared to the HHI of 4656 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
In the year 2021, China was the largest exporter in terms of value, followed by Korea. It has registered a growth of 11.37% over the previous year. While Korea registered a growth of 7.48% as compared to the previous year. In the year 2017, China was the largest exporter followed by Korea. In terms of Herfindahl Index, which measures the competitiveness of countries exporting, Egypt has a Herfindahl index of 3705 in 2017 which signifies high concentration also in 2021 it registered a Herfindahl index of 2571 which signifies high concentration in the market.
The Egypt Digital Signage Market report thoroughly covers the market by product types, display screen type, panel based display screen technology, true color applications, pixel pitch, and verticals. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Egypt Digital Signage Market is anticipated to rise enormously during the forecast period on the back of the growing demand for visually appealing marketing solutions, and the growing tourism sector of the country.
According to 6Wresearch, the Egypt Digital Signage Market size is anticipated to grow more during 2023-2029. The market in the country is rising at a faster pace owing to the growing demand for visually appealing marketing solutions. The booming tourism sector of the nation is another major driver that boosts its growth. There is an enormous opportunity for businesses in the market to reach out to customers via digital signage displays strategically. Efforts from the government is another major driver for the Egypt Digital Signage Market Growth. The government of the country is making efforts towards boosting foreign investment and modernizing infrastructure. This helps in providing a conducive environment for businesses that look to leverage virtual signage technologies as a part of their advertising strategies. There are some significant challenges confronting the market and one massive challenge is the lack of standardization. Attaining consistency is difficult without standardized guidelines on display techniques and content creation. The competition from conventional advertising mediums is also hampering the Egypt Digital Signage Market Share.ย
The pandemic affected the Egypt Digital Signage Industry in a huge manner. A number of businesses closed or they were operating at a reduced capacity owing to the restrictions and lockdown, which led to a reduction in demand for digital signage solutions. There was a resurgence in demand for these digital signage solutions with slow lifting of restriction and resumption of economic activities. This was primarily owing to safety concerns since businesses enforced social distancing measures and promoted contactless interactions using the technology such as digital displays. Digital signage grew a significant communication tool during the coronavirus pandemic.
Some major players that play a major role in the Digital Signage Market in Egypt are:
These players emphasize providing solutions that cater to specific sectors like healthcare or hospitality which help them stay ahead of competitors. In addition, collaborations with local distributors enable greater accessibility across different regions in the country.
According to Shivankar, Research Manager, 6Wresearch, the kiosk segment is projected ton witness substantial growth over the forecast period, due to the surge in the adoption of a virtual kiosk in retail sector. Digital kiosks are used for check-in, billing, ticketing and other applications.
On the basis of verticals, the industry is bifurcated into Commercial (Office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), and Others (Education & BFSI). Among these, healthcare segment is projected to dominate the market in the near future.
Theย reportย provides a detailed analysis of the following market segments: