Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Quality (Premium, Non-Premium), By Type (Still Water, Spring Water, SparklingWater, Purified Water, Mineral Water), By Product (Still Bottle Water, Packaged Drinking Water, Functional Water Bottle, Flavored Bottled Water, Distilled Bottled Water, arbonated Bottle Water), By Material (Polyethylene Terephthalate (PET), Glass), By Purchasing Sources (Supermarket/Hypermarket, Online Retail Stores, Grocery Stores, Food Serving Places, E-retailers, Clubs, Home and Office Delivery, Others), By Origin of Product (Imported, Domestic), By Pack Size (1501 ml and above, 1001 ml - 1500 ml, 501 ml - 1000 ml, 331 ml - 500ml, 330 ml) And Competitive Landscape
Product Code: ETC057680 | Publication Date: Feb 2021 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry insights, the Europe Bottled Water Market was valued at USD 54.67 billion in 2024 and is projected to reach nearly USD 89.42 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 7.24% during the forecast period (2025–2031).
Report Name | Europe Bottled Water Market |
Forecast Period | 2025-2031 |
Market Size | USD 89.42 billion by 2031 |
CAGR | 7.24% |
Growing Sector | Food & Beverage |
The Europe Bottled Water Market report thoroughly covers the market by countries, quality, type, product, material, purchasing sources, origin of product, and pack size. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
Steady growth in the Europe Bottled Water Market is fueled by the growing preference for safe, healthy, and eco-conscious hydration solutions. Growing health awareness and the rising consumption of purified and natural mineral water continue to strengthen market performance. Urban development and fast-paced lifestyles are encouraging higher packaged water usage. Furthermore, advances in functional and flavored water offerings, along with the expansion of retail and online distribution channels, are enhancing the market’s profitability.
Below mentioned are some prominent drivers and their influence on the market dynamics:
Driver |
Primary Segments Affected |
Why it matters (evidence) |
Rising Health Consciousness |
All Segments; Premium & Mineral Water |
Health-aware consumers increasingly seek mineral-rich bottled water as they prioritize hydration and wellness in their daily routines. |
Increasing Urbanization & Mobility |
All Segments; Retail & Food Service |
Busy modern lifestyles and growing urban populations are prompting consumers to opt for portable and easily accessible bottled water. |
Advancements in Packaging Technologies |
All Segments; Material & Product |
The introduction of lightweight, recyclable PET bottles and glass alternatives is enhancing environmental sustainability and product appeal. |
Expansion of Retail Channels |
All Segments; Purchasing Sources |
The growing presence of hypermarkets, convenience stores, and online platforms is increasing bottled water accessibility. |
Premiumization Trend |
Premium Segments; Still & Sparkling Water |
Willingness to spend more on premium bottled water is rising as consumers associate natural spring and mineral variants with better purity and flavor. |
Europe Bottled Water Market is anticipated to witness significant expansion, registering a CAGR of 7.24 % during the forecast period of 2025-2031.The Europe Bottled Water Market is fueled by increasing health awareness, urbanization, and growing demand for safe and convenient hydration solutions. Consumers are gradually moving away from sugary drinks toward mineral-rich bottled water for better wellness. Europe Bottled Water Market Growth is further supported by the expansion of organized retail and e-commerce platforms that improve accessibility. Innovations in sustainable packaging, combined with the rise of premium bottled water, expanding tourism, and increasing environmental awareness, are driving consistent market growth across Europe.
Below mentioned are some major restraints and their influence on the market dynamics:
Restraint |
Primary Segments Affected |
What this means (evidence) |
Environmental Concerns |
All Segments |
Increasing public awareness of plastic pollution is driving governments to impose tighter controls on single-use plastic usage. |
High Competition |
All Segments |
A diverse mix of international and local players contributes to market fragmentation, resulting in strong price competition. |
Supply Chain Challenges |
All Segments |
Since bottled water operations depend on streamlined logistics, interruptions in transportation or supply networks can restrict product supply.. |
Stringent Water Quality Regulations |
All Segments |
Adhering to strict EU and national water quality standards can increase compliance costs for producers. |
Growing Popularity of Home Water Filters |
All Segments |
Rising household adoption of water purification technologies poses a potential restraint on bottled water consumption. |
The Europe Bottled Water Industry is encountering major challenges such as managing plastic waste, rising packaging expenses, and growing environmental activism. Manufacturers are under pressure to comply with strict EU regulations concerning single-use plastics and recycling requirements, demanding significant investment. Moreover, volatile raw material costs and the increasing use of household water filtration systems are restraining market growth. Smaller regional producers, in particular, face difficulties in maintaining profitability while adhering to sustainability goals and shifting consumer expectations.
Several prominent trends reshaping the market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the Europe Bottled Water Market Share include:
Company Name | Nestlé Waters |
Established Year | 1992 |
Headquarters | Vevey, Switzerland |
Official Website | Click Here |
Nestlé Waters is one of Europe’s largest bottled water producers, offering a wide portfolio including Perrier, Vittel, and San Pellegrino. The company focuses on sustainable packaging and premium natural spring water products.
Company Name | Danone S.A. |
Established Year | 1919 |
Headquarters | Paris, France |
Official Website | Click Here |
Danone is a leading player in the bottled water market, known for brands like Evian and Volvic. It emphasizes eco-friendly packaging and a circular economy model for bottle recycling.
Company Name | Coca-Cola Europacific Partners (CCEP) |
Established Year | 1986 |
Headquarters | Uxbridge, United Kingdom |
Official Website | - |
CCEP produces and distributes popular bottled water brands such as Smartwater and Bonaqua, focusing on innovation and reduced carbon footprint in packaging.
Company Name | Römerquelle GmbH |
Established Year | 1972 |
Headquarters | Edelstal, Austria |
Official Website | - |
Römerquelle offers premium mineral water sourced from natural springs in Austria, known for its high mineral content and eco-conscious production process.
Company Name | Spadel Group |
Established Year | 1920 |
Headquarters | Brussels, Belgium |
Official Website | Click Here |
Spadel specializes in natural mineral and spring water brands such as Spa and Bru, focusing on sustainability and innovation in bottled water packaging.
To strengthen sustainability and safeguard bottled water quality, European authorities have established robust regulatory measures. The EU Single-Use Plastics Directive (2019) aims to achieve significant plastic reduction and recycling improvements by 2030. The European Food Safety Authority (EFSA) ensures compliance with water safety and mineral standards. Moreover, France Circular Economy Law (2020) and Germany Packaging Act promote recyclable packaging initiatives, while Italy Plastic-Free Initiative supports environmentally responsible bottled water manufacturing.
Steady expansion is anticipated in the Europe Bottled Water Market, supported by growing consumer preference for safe, convenient, and environmentally responsible drinking solutions. Developments in sustainable packaging and the strong performance of premium and mineral water segments are expected to improve profitability. Additionally, increased collaboration between producers and recycling agencies, along with innovations in water filtration technologies, will strengthen sustainability practices and promote health-driven demand across the European market.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ritika Kalra, Senior Research Analyst at 6Wresearch, Germany dominates the European bottled water market, holding approximately 24.6% market share in 2024. This leadership is attributed to strong consumer awareness of health and environmental issues, high per-capita consumption, and widespread retail distribution. The German market benefits from a robust domestic production base, with brands like Gerolsteiner and Volvic leading sales.
The premium bottled water segment is witnessing substantial growth, capturing over 58.3% of the market in 2024. Increasing disposable incomes and preference for natural mineral and spring water drive this dominance. Consumers perceive premium water as healthier and more trustworthy, often sourced from natural European springs such as Evian in France and Ty Nant in Wales.
Still water leads the market with 45.8% share in 2024, driven by its affordability, wide availability, and perception of purity. Consumers prefer still water for daily hydration due to its neutral taste and suitability for all age groups.
Still bottled water remains the largest product category, accounting for 39.6% of the total market. Its dominance stems from extensive use in both households and offices, coupled with increasing adoption of larger pack sizes for multi-day consumption.
PET bottles dominate the Europe bottled water market, representing over 70.2% share in 2024 due to their lightweight nature, recyclability, and lower cost. PET packaging is favored by both manufacturers and consumers for its convenience and environmental adaptability.
Supermarkets and hypermarkets lead the purchasing channel segment, with 40.5% share. These outlets offer brand variety, discounts, and promotional offers, making them the preferred destination for bulk water purchases across Europe.
The domestic bottled water segment dominates with 63.1% market share in 2024, reflecting strong local production and consumer preference for regional brands. Many European consumers trust local springs and prefer supporting domestic producers aligned with national sustainability goals.
The 1001 ml – 1500 ml pack size holds the largest share at 33.9% in 2024. This pack size is ideal for individual and family use, striking a balance between portability and volume, making it popular in both retail and home delivery segments.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Bottled Water Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Bottled Water Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Bottled Water Market - Industry Life Cycle |
3.4 Europe Bottled Water Market - Porter's Five Forces |
3.5 Europe Bottled Water Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Bottled Water Market Revenues & Volume Share, By Quality, 2021 & 2031F |
3.7 Europe Bottled Water Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.8 Europe Bottled Water Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.9 Europe Bottled Water Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.10 Europe Bottled Water Market Revenues & Volume Share, By Purchasing Sources, 2021 & 2031F |
3.11 Europe Bottled Water Market Revenues & Volume Share, By Origin of Product, 2021 & 2031F |
3.12 Europe Bottled Water Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
4 Europe Bottled Water Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Bottled Water Market Trends |
6 Europe Bottled Water Market, 2021 - 2031 |
6.1 Europe Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
6.2 Europe Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
6.3 Europe Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
6.4 Europe Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
6.5 Europe Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
6.6 Europe Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
6.7 Europe Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
7 Germany Bottled Water Market, 2021 - 2031 |
7.1 Germany Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
7.2 Germany Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
7.3 Germany Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
7.4 Germany Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
7.5 Germany Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
7.6 Germany Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
7.7 Germany Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
8 United Kingdom Bottled Water Market, 2021 - 2031 |
8.1 United Kingdom Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
8.2 United Kingdom Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
8.3 United Kingdom Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
8.4 United Kingdom Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
8.5 United Kingdom Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
8.6 United Kingdom Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
8.7 United Kingdom Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
9 France Bottled Water Market, 2021 - 2031 |
9.1 France Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
9.2 France Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
9.3 France Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
9.4 France Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
9.5 France Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
9.6 France Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
9.7 France Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
10 Italy Bottled Water Market, 2021 - 2031 |
10.1 Italy Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
10.2 Italy Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
10.3 Italy Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
10.4 Italy Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
10.5 Italy Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
10.6 Italy Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
10.7 Italy Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
11 Russia Bottled Water Market, 2021 - 2031 |
11.1 Russia Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
11.2 Russia Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
11.3 Russia Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
11.4 Russia Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
11.5 Russia Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
11.6 Russia Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
11.7 Russia Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
12 Spain Bottled Water Market, 2021 - 2031 |
12.1 Spain Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
12.2 Spain Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
12.3 Spain Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
12.4 Spain Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
12.5 Spain Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
12.6 Spain Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
12.7 Spain Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
13 Rest of Europe Bottled Water Market, 2021 - 2031 |
13.1 Rest of Europe Bottled Water Market, Revenues & Volume, By Quality, 2021 - 2031 |
13.2 Rest of Europe Bottled Water Market, Revenues & Volume, By Type, 2021 - 2031 |
13.3 Rest of Europe Bottled Water Market, Revenues & Volume, By Product, 2021 - 2031 |
13.4 Rest of Europe Bottled Water Market, Revenues & Volume, By Material, 2021 - 2031 |
13.5 Rest of Europe Bottled Water Market, Revenues & Volume, By Purchasing Sources, 2021 - 2031 |
13.6 Rest of Europe Bottled Water Market, Revenues & Volume, By Origin of Product, 2021 - 2031 |
13.7 Rest of Europe Bottled Water Market, Revenues & Volume, By Pack Size, 2021 - 2031 |
14 Europe Bottled Water Market Key Performance Indicators |
15 Europe Bottled Water Market - Opportunity Assessment |
15.1 Europe Bottled Water Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Bottled Water Market Opportunity Assessment, By Quality, 2021 & 2031F |
15.3 Europe Bottled Water Market Opportunity Assessment, By Type, 2021 & 2031F |
15.4 Europe Bottled Water Market Opportunity Assessment, By Product, 2021 & 2031F |
15.5 Europe Bottled Water Market Opportunity Assessment, By Material, 2021 & 2031F |
15.6 Europe Bottled Water Market Opportunity Assessment, By Purchasing Sources, 2021 & 2031F |
15.7 Europe Bottled Water Market Opportunity Assessment, By Origin of Product, 2021 & 2031F |
15.8 Europe Bottled Water Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
16 Europe Bottled Water Market - Competitive Landscape |
16.1 Europe Bottled Water Market Revenue Share, By Companies, 2024 |
16.2 Europe Bottled Water Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |