Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Product Type (Android, iOS, Windows, Blackberry Operating System, Other), By Distribution Channel (OEM, Retailer, e-Commerce) And Competitive Landscape
Product Code: ETC057621 | Publication Date: Feb 2021 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry insights, the Europe Smartphone Market Size was valued at USD 165 billion in 2024 and is projected to reach USD 279 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period 2025-2031.
Report Name | Europe Smartphone Market |
Forecast Period | 2025-2031 |
CAGR | 6.8% |
Market size | USD 279 billion by 2031 |
Growing Sector | Android Devices and E-Commerce |
The Europe Smartphone Market report thoroughly covers the market by product type, by distribution channel, and by countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
Europe Smartphone Market is seeing steady expansion over the past few years. This industry has been developing gradually, supported by technological innovations, rising 5G adoption, and an increasing shift toward digital lifestyles. Europe region has robust telecommunications infrastructure, combined with rising internet penetration and e-commerce expansion, which has created a favourable environment for smartphone manufacturers. Major countries such as Germany, the United Kingdom, and France are leading the market.
Below mentioned are some major drivers and their impacts on the market dynamics:
Drivers | Primary Segments Affected | Why it matters (evidence) |
5G Network Expansion | Android & iOS Smartphones | 5G networks is expanding across Germany, the UK, and France has spurred new smartphone purchases to leverage faster connectivity. |
Rising Digitalization | e-Commerce Distribution Channel | Online services, mobile banking, and streaming applications are more preferred by consumers which is boosting smartphone dependence across Europe. |
Increasing Disposable Income | Premium iOS Devices | Consumers are spending heavily in Western Europe supports the growth of flagship smartphone models. |
Technological Innovations | Android Smartphones | AI-powered cameras, foldable screens are being advanced and high-performance processors attract new consumers. |
Growing E-Commerce Penetration | Online Retail Platforms | Platforms like Amazon, MediaMarkt, and Otto are expanding rapidly which has facilitated higher smartphone sales through digital channels. |
Europe Smartphone Market is projected to record strong growth at a CAGR of 6.8% during the forecast period 2025-2031. Owing to increased affordability, diversified product offerings, and ongoing network infrastructure developments, this market is set to rise in the future. As telecom operators like Vodafone and Deutsche Telekom are expanding their 5G footprints, smartphone penetration is expected to deepen rapidly. Further, smartphones are integrating with AI features and enhanced mobile experiences is stimulating replacement demand across Europe. Consumer spending power is high, while Eastern Europe countries are rapidly catching up owing to affordable smartphone offerings. Moreover, replacement demand is rising and the preference for foldable and AI-integrated devices are growing, finally accelerating the growth
Below mentioned are some major restraints and their influence on the market dynamics:
Restraints | Primary Segments Affected | What this means (evidence) |
High Average Selling Prices | iOS and Premium Android Smartphones | In Southern and Eastern Europe, the price sensitive consumers prefer budget alternatives, limiting premium sales. |
Market Saturation | Western European Countries | Heavy smartphone adoption in countries like Germany and France slows down unit growth. |
Supply Chain Disruptions | OEM Channels | Major dependence on Asian manufacturing creates challenges during logistical constraints. |
Rising E-Waste Concerns | All Smartphone Categories | Strict EU recycling laws require sustainable designs, increasing production costs. |
Data Privacy Regulations | App Ecosystem | GDPR compliance adds another layer of complexity for app developers and smartphone OS integration. |
Europe Smartphone Market has numbers of the challenges which could disrupts the growth of market such as fluctuating component costs, stricter e-waste regulations, and dependency on Asian suppliers. Further, the price competition is high among Android manufacturers which leads to profit margin pressures. As the Western European markets matures, the replacement cycles get slow, while fragmented tax and import structures across regions increases the operational challenges for global OEMs.
Some notable trends are reshaping the Europe Smartphone Market, including:
Some lucrative opportunities are present in the Europe Smartphone Industry, including:
There is comprehensive list of top companies in the Europe Smartphone Market, including:
Company Name | Samsung Electronics Co., Ltd. |
Established Year | 1938 |
Headquarters | Suwon, South Korea |
Official Website | Click Here |
This is a dominant player in the European smartphone industry, offering a broad portfolio from entry-level to flagship 5G models.
Company Name | Apple Inc. |
Established Year | 1976 |
Headquarters | Cupertino, United States |
Official Website | Click Here |
This company has a strong presence in Western Europe, particularly in the UK and Germany and emphasizing the premium performance, software security.
Company Name | Xiaomi Corporation |
Established Year | 2010 |
Headquarters | Beijing, China |
Official Website | Click Here |
This company is developing in Europe is driven by its competitive pricing and high-performance devices. It focuses on online retail strategies and innovative features such as fast charging and AI cameras.
Company Name | OPPO Electronics Corp. |
Established Year | 2004 |
Headquarters | Dongguan, China |
Official Website | Click Here |
This is a growing across Europe through mid-range 5G smartphones and aggressive marketing and emphasizing on stylish design and camera innovation strengthens its position.
Company Name | Huawei Technologies Co., Ltd. |
Established Year | 1987 |
Headquarters | Shenzhen, China |
Official Website | Click Here |
This remains a significant player despite regulatory challenges, focusing on hardware innovation, long battery life, and in-house chipset technologies to maintain market share.
Governments are enforcing the sustainability and data privacy regulations in the Europe Smartphone Market which impacts on smartphone design and distribution. European Union issued Right to Repair Directive and WEEE Directive (Waste Electrical and Electronic Equipment), that encourage manufacturers to create recyclable and repairable devices. Moreover, the General Data Protection Regulation (GDPR) applies the strong consumer data privacy, shaping software and app development policies. EU initiatives are promoting 5G infrastructure and digital transformation also enhance market opportunities for smartphone manufacturers.
Europe Smartphone Market Growth is expected to remain positive in the upcoming years. This market is set to grow with steady demand with factors such as 5G adoption, eco-friendly product development, and growing online retail penetration. Advanced chipsets, AI capabilities, and foldable displays are introduced in the market that will reshape user experiences and drive replacement cycles. Currently, the shift toward sustainability is increasing, the consumers of Europe will continue to prefer brands prioritizing green technologies, while regional manufacturing will likely to increase due to EU policy incentives.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Parth, Senior Research Analyst, 6Wresearch, among countries, Germany is expected to dominate the market with its strong 5G rollout, high consumer purchasing power, and increasing adoption of premium smartphones. Although, United Kingdom and France follow closely owing to tech-savvy populations and growing e-commerce activity.
Within the product type category, android smartphones are expected to lead the market with their affordability, variety, and compatibility across multiple manufacturers. iOS devices retain a strong share in Western Europe’s premium market, while Windows and Blackberry OS phones continue to decline due to limited developer support.
By distribution channel, e-Commerce is projected to capture the largest Europe Smartphone Market Share with rapid growth of online shopping across Europe. Consumers increasingly prefer digital platforms such as Amazon, eBay, and manufacturer websites due to convenience, competitive pricing, and easy return policies. Retail stores and OEM outlets remain significant for high-end smartphones.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Smartphone Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Smartphone Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Smartphone Market - Industry Life Cycle |
3.4 Europe Smartphone Market - Porter's Five Forces |
3.5 Europe Smartphone Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Smartphone Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Europe Smartphone Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Europe Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Smartphone Market Trends |
6 Europe Smartphone Market, 2021 - 2031F |
6.1 Europe Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
6.2 Europe Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
7 Germany Smartphone Market, 2021 - 2031F |
7.1 Germany Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
7.2 Germany Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
8 United Kingdom Smartphone Market, 2021 - 2031 |
8.1 United Kingdom Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
8.2 United Kingdom Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
9 France Smartphone Market, 2021 - 2031F |
9.1 France Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
9.2 France Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
10 Italy Smartphone Market, 2021 - 2031F |
10.1 Italy Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
10.2 Italy Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
11 Russia Smartphone Market, 2021 - 2031F |
11.1 Russia Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
11.2 Russia Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
12 Spain Smartphone Market, 2021 - 2031F |
12.1 Spain Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
12.2 Spain Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
13 Rest of Europe Smartphone Market, 2021 - 2031 |
13.1 Rest of Europe Smartphone Market, Revenues & Volume, By Product Type, 2021 - 2031F |
13.2 Rest of Europe Smartphone Market, Revenues & Volume, By Distribution Channel, 2021 - 2031F |
14 Europe Smartphone Market Key Performance Indicators |
15 Europe Smartphone Market - Opportunity Assessment |
15.1 Europe Smartphone Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Smartphone Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Europe Smartphone Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Europe Smartphone Market - Competitive Landscape |
16.1 Europe Smartphone Market Revenue Share, By Companies, 2024 |
16.2 Europe Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |