Product Code: ETC010484 | Publication Date: Jun 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India bath supplies market size is anticipated to reach USD 6,288 million by 2031, registering a CAGR of 8.3% during the forecast period 2025-2031. The increasing demand for natural and organic products in personal care has been driving the growth of the Indian bath supplies industry. Consumers are more aware about their health than ever before and hence have shifted towards chemical free body care products that give them a sense of security with respect to safety concerns. This is further expected to drive up sales for beauty and personal care products such as soaps, shower gels, shampoos etc., thereby propelling the Indian bath supplies market forward over the coming years.
1. Increasing disposable income coupled with rising awareness about hygiene will fuel demand for high quality bathing supplies in India over the forecast period.
2. Urbanization has boosted demand for premium soaps which contain natural ingredients like essential oils and other organic compounds and provide better lather effect while cleaning compared to conventional soaps which use harsh chemicals like SLS (sodium lauryl sulfate).
3. The presence of numerous international brands such as Unilever, P&G etc., in this space would lead to an increase in competitive intensity resulting from product innovations & investments into marketing & promotional activities aimed at increasing consumer engagement levels with these brand offerings . This could bode well for overall market revenues looking ahead.
1. High prices associated with luxury or premium branded items may limit mass adoption rates especially among lower income consumers who may not be able afford them or prefer cheaper options available on retail shelves instead .
2. Fake/counterfeit goods flooding retail channels poses another major challenge hindering sustainable business opportunities within this sector , despite stringent government regulations being introduced periodically against counterfeits production & sale .
1) Natural Products ? There has been an increased focus on using naturally derived ingredients while manufacturing cosmetics due to growing health consciousness amongst consumers across all age brackets globally including those living in India too . As part of this trend , manufacturers are now switching towards plant based alternatives that do not harm skin texture or cause irritation upon contact making it safer than traditional synthetic materials used earlier .
2) Social Media Influencers ? Companies are heavily relying on social media networks such as Instagram , Twitter etc., as effective tools targeting potential customers by posting content related brand promotions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Bath Supplies Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Bath Supplies Market Revenues & Volume, 2021 & 2031F |
3.3 India Bath Supplies Market - Industry Life Cycle |
3.4 India Bath Supplies Market - Porter's Five Forces |
3.5 India Bath Supplies Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 India Bath Supplies Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 India Bath Supplies Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 India Bath Supplies Market Trends |
6 India Bath Supplies Market, By Types |
6.1 India Bath Supplies Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 India Bath Supplies Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 India Bath Supplies Market Revenues & Volume, By Shower Products, 2021-2031F |
6.1.4 India Bath Supplies Market Revenues & Volume, By Liquid Bath Products, 2021-2031F |
6.1.5 India Bath Supplies Market Revenues & Volume, By Bath Additives, 2021-2031F |
6.1.6 India Bath Supplies Market Revenues & Volume, By Bar Soaps, 2021-2031F |
6.2 India Bath Supplies Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Bath Supplies Market Revenues & Volume, By Supermarkets, 2021-2031F |
6.2.3 India Bath Supplies Market Revenues & Volume, By Hypermarkets, 2021-2031F |
6.2.4 India Bath Supplies Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.2.5 India Bath Supplies Market Revenues & Volume, By Drug Stores, 2021-2031F |
6.2.6 India Bath Supplies Market Revenues & Volume, By Others, 2021-2031F |
7 India Bath Supplies Market Import-Export Trade Statistics |
7.1 India Bath Supplies Market Export to Major Countries |
7.2 India Bath Supplies Market Imports from Major Countries |
8 India Bath Supplies Market Key Performance Indicators |
9 India Bath Supplies Market - Opportunity Assessment |
9.1 India Bath Supplies Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 India Bath Supplies Market Opportunity Assessment, By Application , 2021 & 2031F |
10 India Bath Supplies Market - Competitive Landscape |
10.1 India Bath Supplies Market Revenue Share, By Companies, 2024 |
10.2 India Bath Supplies Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |