Product Code: ETC037865 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India toilet care products market import shipments exhibited a steady growth trend from 2020 to 2024, with a notable CAGR of 6.4% over this period. The growth rate between 2023 and 2024 slowed slightly to 4.5%, indicating a stable market expansion with sustained momentum.
The India toilet care products market is expected to witness a CAGR of 6.6% during the forecast period (2025-2031). The increasing awareness about hygiene and cleanliness, along with rising disposable incomes, has driven the demand for toilet care products in India. Growing urbanization and changing lifestyles have resulted in many Indians giving more priority to personal grooming than ever before. This has further augmented the growth of this market in recent years. Moreover, companies are launching new product variants with advanced features such as improved cleaning performance, convenience, environmental sustainability and natural ingredients that appeal to consumers. These factors are projected to drive the growth of this market over the forecast period as well.
1. Increasing Awareness Regarding Hygiene and Cleanliness: There is an increasing trend among Indian consumers towards better hygiene practices due to rising health consciousness among them along with growing inclination towards premium quality bathroom accessories & fixtures which help enhance aesthetic look of bathrooms thus driving sales at large scale for toiletry related products thus propelling growth of India toilet care products market over forecast period from 2025-2031 .
2. Rise In Disposable Income Levels Of Consumers: Another key factor aiding growth of India toilet care product market is surge in disposable income levels across wide range of population including middle class households who now prefers buying luxurious sanitary ware items such as bidets or shower enclosures rather than traditional items thereby leading to expansion in overall industry revenue size during upcoming years from 2025-2031.
1) High Cost Of Installation And Maintenance Of Bathroom Accessories And Fixtures : Despite rise in sales for highly luxurious sanitary equipments like bidets ,shower enclosures etc , high cost associated with installation and maintenance services acts as major restraint hindering uptake over few coming years from 2025-2031
2) Availability Of Counterfeit Products: Infiltration by counterfeit products available at much cheaper rates pose threat against genuine branded manufacturers operating within domestic markets limiting their profitability margin significantly between 2025-2031 timeframe.
Introduction Of Smart Toilets Equipped With Advanced Features : Technological advancements have led manufactures resorting into introduction smart toilets equipped with advance features such as heated seats , self cleansing capabilities etc targeted mainly toward upper strata customers hence providing potential opportunity within coming future i..e., between 2025-2031 time frame.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Toilet Care Products Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Toilet Care Products Market Revenues & Volume, 2021 & 2031F |
3.3 India Toilet Care Products Market - Industry Life Cycle |
3.4 India Toilet Care Products Market - Porter's Five Forces |
3.5 India Toilet Care Products Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Toilet Care Products Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.7 India Toilet Care Products Market Revenues & Volume Share, By Packaging Format, 2021 & 2031F |
4 India Toilet Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and sanitation practices in India |
4.2.2 Growing urbanization leading to higher demand for toilet care products |
4.2.3 Rising disposable income levels among the middle-class population in India |
4.3 Market Restraints |
4.3.1 Lack of proper infrastructure in rural areas for toilet facilities |
4.3.2 Competition from unorganized sector offering cheaper alternatives |
4.3.3 Concerns regarding the environmental impact of certain toilet care products |
5 India Toilet Care Products Market Trends |
6 India Toilet Care Products Market, By Types |
6.1 India Toilet Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Toilet Care Products Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Toilet Care Products Market Revenues & Volume, By Toilet Care Liquids, 2021-2031F |
6.1.4 India Toilet Care Products Market Revenues & Volume, By Toilet In-Cistern Devices, 2021-2031F |
6.1.5 India Toilet Care Products Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Toilet Care Products Market, By Sales Channel |
6.2.1 Overview and Analysis |
6.2.2 India Toilet Care Products Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.2.3 India Toilet Care Products Market Revenues & Volume, By Grocery Store, 2021-2031F |
6.2.4 India Toilet Care Products Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.2.5 India Toilet Care Products Market Revenues & Volume, By E-Commerce, 2021-2031F |
6.2.6 India Toilet Care Products Market Revenues & Volume, By Other Retail Format, 2021-2031F |
6.3 India Toilet Care Products Market, By Packaging Format |
6.3.1 Overview and Analysis |
6.3.2 India Toilet Care Products Market Revenues & Volume, By Bottle , 2021-2031F |
6.3.3 India Toilet Care Products Market Revenues & Volume, By Pouch , 2021-2031F |
6.3.4 India Toilet Care Products Market Revenues & Volume, By Spray , 2021-2031F |
6.3.5 India Toilet Care Products Market Revenues & Volume, By Others , 2021-2031F |
7 India Toilet Care Products Market Import-Export Trade Statistics |
7.1 India Toilet Care Products Market Export to Major Countries |
7.2 India Toilet Care Products Market Imports from Major Countries |
8 India Toilet Care Products Market Key Performance Indicators |
8.1 Consumer satisfaction and repeat purchase rate |
8.2 Adoption rate of eco-friendly toilet care products |
8.3 Growth in demand for premium and innovative toilet care solutions |
9 India Toilet Care Products Market - Opportunity Assessment |
9.1 India Toilet Care Products Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Toilet Care Products Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
9.3 India Toilet Care Products Market Opportunity Assessment, By Packaging Format, 2021 & 2031F |
10 India Toilet Care Products Market - Competitive Landscape |
10.1 India Toilet Care Products Market Revenue Share, By Companies, 2024 |
10.2 India Toilet Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |