Japan Men Shorts Market (2025-2031) | Share, Growth, Size, Companies, Outlook, Industry, Analysis, Revenue, Forecast, Trends & Value

Japan Men Shorts Market Highlights

Topics Covered in the Japan Men Shorts Market Report

The Japan Men Shorts market report thoroughly covers the market by product type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Japan Men Shorts Market Size & Analysis

In 2025, the Japan Men Shorts market is valued at approximately $ 700 million, with a projected compound annual growth rate (CAGR) of 5.9% over the next five years. Additionally, by 2031, the market is expected to reach around $ 1150 million. The apparel sector holds significant position in the overall market.

Japan Men Shorts Market Synopsis

The men’s shorts market in Japan is well-established and continues to grow, driven by the country’s blend of traditional fashion sensibilities and modern, casual clothing trends. With a strong focus on quality, functionality, and style, Japanese consumers seek shorts that are versatile enough for both casual wear and outdoor activities, especially in the warmer months. The market is characterized by a demand for high-performance fabrics, with an increasing interest in moisture-wicking, lightweight, and breathable materials, particularly for athleisure and sportswear.

Japan’s urbanized population, which is fashion-conscious and open to global trends, plays a significant role in shaping the market, with brands offering a variety of options ranging from affordable mass-market styles to premium, designer labels. Additionally, the rise of outdoor activities and fitness culture has spurred the demand for performance-oriented shorts. E-commerce and specialty stores are growing channels for distribution, ensuring consumers have easy access to a wide range of men’s shorts from both local and international brands.

According to 6Wresearch, Japan Men Shorts market size is projected to grow at a CAGR of 5.9% during 2025-2031. The growth of the men’s shorts market in Japan is driven by several key factors, including the rising demand for versatile and comfortable casual wear, particularly as the trend for athleisure continues to gain momentum. Japanese consumers, known for their preference for high-quality and functional products, are increasingly opting for shorts made from advanced materials such as moisture-wicking, quick-drying, and breathable fabrics, particularly for outdoor activities, fitness, and sports. The country’s strong fashion culture, combined with an aging population that seeks comfortable yet stylish clothing, further boosts demand.

Additionally, the growing popularity of e-commerce is making men’s shorts more accessible to a broader audience, especially in remote or rural areas. However, the market faces challenges such as intense competition from both domestic and international brands, which can drive down profit margins. The high cost of premium materials and the pressure for continuous innovation also pose obstacles for manufacturers. Moreover, Japan’s relatively conservative approach to fashion, especially in more traditional demographics, may limit the acceptance of more experimental styles or trends in certain regions. Despite these challenges, the market continues to grow, driven by a balance of innovation, convenience, and the desire for high-quality products.

Japan Men Shorts Market Trends

• Athleisure Growth - Increasing demand for functional and stylish men’s shorts suitable for both sports and casual wear.
• Tech-Enhanced Fabrics - Rising popularity of moisture-wicking, breathable, and quick-drying materials, especially for active and outdoor activities.
• Sustainability Focus - Growing consumer interest in eco-friendly and sustainable production methods, pushing brands to adopt environmentally conscious practices.
• Urban Casual Wear - Shift towards casual and comfortable clothing, driven by the demand for versatile apparel that suits both leisure and work-from-home lifestyles.
• Premium and Designer Options - Continued growth in demand for high-quality and premium men’s shorts, reflecting Japan’s fashion-conscious consumer base.

Investment Opportunities in the Japan Men Shorts Market

• Sustainable Fashion Production - Investing in eco-friendly and sustainable manufacturing processes to meet the growing demand for environmentally conscious apparel.
• E-commerce Development - Expanding online sales platforms and digital marketing efforts to tap into Japan’s tech-savvy population, especially younger consumers seeking convenience.
• Athleisure and Sportswear - Investing in performance-oriented men’s shorts designed for outdoor activities, sports, and fitness, leveraging Japan’s active lifestyle trends.
• Premium and Designer Segments - Targeting the high-end market by offering premium, designer men’s shorts with high-quality materials, appealing to Japan’s fashion-conscious consumers.
• Customization and Personalization - Providing options for customization and personalized designs to cater to the growing demand for unique, individualized products.

Key Players in the Japan Men Shorts Market

The Japan men shorts market is served by a variety of domestic and international brands that cater to a wide range of consumer preferences. Leading local companies such as Uniqlo, Muji, and Comme des Garçons dominate the market with their high-quality, stylish, and affordable offerings, providing both casual and performance-oriented shorts. Uniqlo, in particular, is well-known for its functional and comfortable designs, often incorporating innovative fabrics such as AIRism and Heattech.

International brands like Nike, Adidas, and Puma also maintain a strong presence in Japan, capitalizing on the growing demand for athleisure and performance wear. Premium brands such as Issey Miyake and Kenzo are also influential, offering high-end, designer men’s shorts to cater to fashion-conscious consumers. Additionally, some of these players hold majority of the Japan Men Shorts market share. Moreover, retail giants like Rakuten and ZOZOTOWN play a pivotal role in the distribution of men’s shorts through their robust e-commerce platforms, providing consumers access to both local and global brands. These companies continue to shape the Japanese men’s shorts market through innovation, brand loyalty, and a deep understanding of consumer needs.

Government Regulations in the Japan Men Shorts Market

In Japan, the men shorts market is governed by a range of regulations aimed at ensuring product safety, quality, and fair trade practices. The Ministry of Economy, Trade, and Industry (METI) sets standards for textile products, ensuring that men’s shorts meet safety, labeling, and environmental requirements. The Japan Textile Federation (JTF) plays a key role in promoting high-quality standards for textile products and ensuring that manufacturers adhere to sustainable practices. Additionally, the Consumer Affairs Agency regulates labeling requirements to provide transparency on materials, country of origin, and care instructions.

Japan also has strict regulations regarding the import of apparel, with the Customs and Tariff Bureau of the Ministry of Finance overseeing tariffs and duties on imported goods, which can affect the pricing of foreign-made men’s shorts. Further, these initiatives have further boosted the Japan Men Shorts market revenues. Furthermore, the Japanese government is also increasingly focusing on environmental sustainability, pushing for reduced use of harmful chemicals and promoting eco-friendly manufacturing processes within the apparel industry. These regulations are designed to protect consumers, promote fair competition, and encourage sustainable practices in the men’s shorts market.

Future Insights of the Japan Men Shorts Market

The future of the men’s shorts market in Japan looks promising, with steady growth driven by the country’s evolving consumer preferences, increasing interest in casual wear, and a rising focus on comfort and performance. As athleisure continues to gain popularity, demand for versatile shorts suitable for both activewear and everyday wear is expected to grow, particularly with advancements in fabric technology, such as moisture-wicking and UV-protective materials.

The market is also likely to see an increased emphasis on sustainability, with consumers becoming more eco-conscious and brands adopting environmentally friendly production practices. E-commerce will continue to play a significant role, as online shopping becomes even more integrated into daily life, providing access to a broader range of men’s shorts brands and styles. Furthermore, Japan’s affluent and fashion-forward consumer base will drive the demand for premium and designer shorts, while younger consumers may increasingly seek unique, personalized designs.

Regular Brief Category to Dominate the Market - By Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the regular brief category in Japan is experiencing steady growth, driven by the country’s increasing focus on comfort, practicality, and high-quality materials. As consumers seek functional yet stylish undergarments, regular briefs remain a staple in men's wardrobes due to their versatility, breathability, and ease of use.

The demand for high-performance fabrics, such as moisture-wicking, stretchable, and lightweight materials, is boosting the popularity of regular briefs, especially among those who prioritize comfort for everyday wear or athletic activities. Additionally, Japan's aging population, which values comfort and fit, contributes to the growing demand for well-designed, supportive briefs. The market is also influenced by premium brands that offer high-quality options, along with eco-conscious trends, encouraging the use of sustainable materials in production.

Specialty Stores Category to Dominate the Market – By Distribution Channel

The specialty stores distribution channel for men’s shorts in Japan is witnessing significant growth, fueled by the increasing demand for premium, high-quality, and exclusive products. These stores cater to a fashion-forward, quality-conscious consumer base that seeks a curated shopping experience with a wide variety of options. With the rise of consumer interest in athleisure, outdoor activities, and comfort-driven fashion, specialty stores have become key destinations for versatile men’s shorts, offering both global and local brands. Additionally, Japan’s affluent urban population, particularly in major cities like Tokyo and Osaka, continues to drive the demand for specialized retail outlets that offer a mix of trendy, functional, and high-performance men’s shorts. The growth of shopping malls, luxury retail spaces, and boutique stores further boosts the prominence of specialty stores as a preferred distribution channel.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Japan Men Shorts Market Overview
• Japan Men Shorts Market Outlook
• Market Size of Japan Men Shorts Market, 2024
• Forecast of Japan Men Shorts Market, 2031
• Historical Data and Forecast of Japan Men Shorts Revenues & Volume for the Period 2021-2031
• Japan Men Shorts Market Trend Evolution
• Japan Men Shorts Market Drivers and Challenges
• Japan Men Shorts Price Trends
• Japan Men Shorts Porter's Five Forces
• Japan Men Shorts Industry Life Cycle
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Product Type for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Regular Brief for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Trunks for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Boxer Brief for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Boxer Shorts for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Others for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Online for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Supermarkets for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Japan Men Shorts Market Revenues & Volume, By Specialty Stores for the Period 2021-2031
• Japan Men Shorts - Import Export Trade Statistics
• Japan Men Shorts - Market Opportunity Assessment, By Type
• Japan Men Shorts - Market Opportunity Assessment, By Application
• Japan Men Shorts Market - Top Companies Market Share
• Japan Men Shorts Market - Competitive Benchmarking, By Technical and Operational Parameters
• Japan Men Shorts Market - Company Profiles
• Japan Men Shorts Market - Key Strategic Recommendations

Markets Covered

The Japan Men Shorts market report provides a detailed analysis of the following market segments -

By Product Type

• Regular Brief
• Trunks
• Boxer Brief
• Boxer Shorts
• Others

By Distribution Channel

• Online
• Supermarkets
• Hypermarkets
• Specialty Stores