Market Forecast By Types (Pastilles, Jellies, Caramel & Toffees, Hard-Boiled Sweets, Medicated Confectionery, Mint, Gums, Others (marshmallows, nougat, lollipops, licorice, etc.)), By Packaging Types (Sachet, Box & Others), By Distribution Channels (Retail Stores, Online Stores & Others) and competitive landscape
Product Code: ETC002351 | Publication Date: Apr 2020 | Updated Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Kenya Sugar Confectionery market currently, in 2023, has witnessed an HHI of 1176, Which has decreased slightly as compared to the HHI of 2185 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Kenya Sugar Confectionery Market |
Forecast period | 2024-2030 |
CAGR | 9.4% |
Growing Sector | FMCG Sector |
The Kenya Sugar Confectionery Market Report thoroughly covers the market by Type, Packaging Types and by Distribution Channels. The Kenya Sugar Confectionery Market Outlook report provides an unbiased and detailed analysis of the ongoing Kenya Sugar Confectionery Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Kenya Sugar Confectionery market is expected to experience considerable growth driven by increased demand for sweets and candies and the emergence of innovative sugar confectionery products. The market growth is propelled by the popularity of various sugary treats combined with technologically advanced production methods.
According to 6Wresearch, the Kenya Sugar Confectionery Market size is projected to grow at a CAGR of 9.4% during 2024-2030. The increasing demand for diverse sugar confectionery types, owing to changing consumer preferences, drives the market growth. More specialized confectionery is required for various festivities and occasions, thus leading to an increased use of diverse sugar confectionery types. Improvements in packaging, market segmentation strategies, and innovative solutions tailored to niche markets are driving market growth. Furthermore, the urban population expansion and the need for convenient sweet treats are propelling the sugar confectionery market in Kenya.
Despite the growing demand for Sugar Confectionery in Kenya, the market faces several challenges such as keeping pace with technological advancements in confectionery production methods, packaging innovations, and maintaining stringent quality and safety standards that pose a challenge for companies producing sugar confectionery. Investing in research and development to enhance product flavor, quality, and packaging is essential to meet evolving market demands.
The Kenya Sugar Confectionery Market is experiencing significant growth, with key players like Cadbury, Nestle, and Haribo. These industry leaders are recognized for their varied and flavorful sugar confectionery products. They focus on innovative designs and customer-centric strategies to strengthen their market positions. Their sugar confectionery is known for taste, quality, and packaging, catering to varied consumer needs.
According to Ravi Bhandari, Research Head, 6Wresearch, the "Hard-Boiled Sweets" segment is witnessing rapid growth due to its long-lasting flavor and popularity among consumers of all age groups.
In the Kenya Sugar Confectionery Market, Sachet packaging is the most favored due to its convenience and affordability.
Retail Stores continue to be the primary distribution channel driving the demand for sugar confectionery. The ease of accessibility and the wide range of products available propel the sales of sugar confectionery in these stores.
The report provides a detailed analysis of the following market segments
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Kenya Sugar Confectionery Market Overview |
3.1. Kenya Sugar Confectionery Market Revenues & Volume, 2020-2030F |
3.2. Kenya Sugar Confectionery Market – Industry Life Cycle |
3.3. Kenya Sugar Confectionery Market – Porter’s Five Forces |
3.4. Kenya Sugar Confectionery Market Revenue & Volume Share, By Packaging Types, 2020 & 2030F |
3.5. Kenya Sugar Confectionery Market Revenue & Volume Share, By Types, 2020 & 2030F |
3.6. Kenya Sugar Confectionery Market Revenue & Volume Share, By Distribution Channels, 2020 & 2030F |
4. Kenya Sugar Confectionery Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Kenya Sugar Confectionery Market Trends |
6. Kenya Sugar Confectionery Market Overview, By Packaging Types |
6.1. Kenya Sachet Packaging Types Sugar Confectionery Market Revenues & Volume, 2020-2030F |
6.2. Kenya Box Packaging Types Sugar Confectionery Market Revenues & Volume, 2020-2030F |
6.3. Kenya Others Packaging Types Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7. Kenya Sugar Confectionery Market Overview, By Types |
7.1. Kenya Pastilles Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.2. Kenya Gums Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.3. Kenya Jellies Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.4. Kenya Caramel & Toffees Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.5. Kenya Hard-Boiled Sweets Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.6. Kenya Medicated Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.7. Kenya Mint Sugar Confectionery Market Revenues & Volume, 2020-2030F |
7.8. Kenya Others Sugar Confectionery Market Revenues & Volume, 2020-2030F |
8. Kenya Sugar Confectionery Market Overview, By Distribution Channels |
8.1. Kenya Sugar Confectionery Market Revenues, By Retail Stores Distribution Channels, 2020-2030F |
8.2. Kenya Sugar Confectionery Market Revenues, By Online Stores Distribution Channels, 2020-2030F |
8.3. Kenya Sugar Confectionery Market Revenues, By Others Distribution Channels, 2020-2030F |
9. Kenya Sugar Confectionery Market Key Performance Indicators |
10. Kenya Sugar Confectionery Market Opportunity Assessment |
10.1. Kenya Sugar Confectionery Market Opportunity Assessment, By Packaging Types, 2030F |
10.2. Kenya Sugar Confectionery Market Opportunity Assessment, By Type, 2030F |
10.3. Kenya Sugar Confectionery Market Opportunity Assessment, By Distribution Channels, 2030F |
11. Kenya Sugar Confectionery Market Competitive Landscape |
11.1. Kenya Sugar Confectionery Market Revenue Share, By Company, 2023 |
11.2. Kenya Sugar Confectionery Market Competitive Benchmarking, By Technical Parameters |
12. Company Profiles |
13. Recommendations |
14. Disclaimer |