Kenya Sugar Confectionery Market (2024-2030) | Size, Value, Companies, Outlook, Forecast, Trends, Share, Industry, Analysis, Revenue & Growth

Market Forecast By Types (Pastilles, Jellies, Caramel & Toffees, Hard-Boiled Sweets, Medicated Confectionery, Mint, Gums, Others (marshmallows, nougat, lollipops, licorice, etc.)), By Packaging Types (Sachet, Box & Others), By Distribution Channels (Retail Stores, Online Stores & Others) and competitive landscape

Product Code: ETC002351 Publication Date: Apr 2020 Updated Date: Aug 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Kenya Sugar Confectionery Market Competition 2023

Kenya Sugar Confectionery market currently, in 2023, has witnessed an HHI of 1176, Which has decreased slightly as compared to the HHI of 2185 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Kenya Sugar Confectionery Market Competition 2023

Kenya Export Potential Assessment For Sugar Confectionery Market (Values in USD Thousand)


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Kenya Sugar Confectionery Market Highlights

Report Name Kenya Sugar Confectionery Market 
Forecast period 2024-2030
CAGR 9.4%
Growing Sector FMCG Sector

Topics Covered in Kenya Sugar Confectionery Market

The Kenya Sugar Confectionery Market Report thoroughly covers the market by Type, Packaging Types and by Distribution Channels. The Kenya Sugar Confectionery Market Outlook report provides an unbiased and detailed analysis of the ongoing Kenya Sugar Confectionery Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.

Kenya Sugar Confectionery Market Synopsis

The Kenya Sugar Confectionery market is expected to experience considerable growth driven by increased demand for sweets and candies and the emergence of innovative sugar confectionery products. The market growth is propelled by the popularity of various sugary treats combined with technologically advanced production methods.

According to 6Wresearch, the Kenya Sugar Confectionery Market size is projected to grow at a CAGR of 9.4% during 2024-2030. The increasing demand for diverse sugar confectionery types, owing to changing consumer preferences, drives the market growth. More specialized confectionery is required for various festivities and occasions, thus leading to an increased use of diverse sugar confectionery types. Improvements in packaging, market segmentation strategies, and innovative solutions tailored to niche markets are driving market growth. Furthermore, the urban population expansion and the need for convenient sweet treats are propelling the sugar confectionery market in Kenya.

Despite the growing demand for Sugar Confectionery in Kenya, the market faces several challenges such as keeping pace with technological advancements in confectionery production methods, packaging innovations, and maintaining stringent quality and safety standards that pose a challenge for companies producing sugar confectionery. Investing in research and development to enhance product flavor, quality, and packaging is essential to meet evolving market demands.

Kenya Sugar Confectionery Market Key Players

The Kenya Sugar Confectionery Market is experiencing significant growth, with key players like Cadbury, Nestle, and Haribo. These industry leaders are recognized for their varied and flavorful sugar confectionery products. They focus on innovative designs and customer-centric strategies to strengthen their market positions. Their sugar confectionery is known for taste, quality, and packaging, catering to varied consumer needs.

Market Segmentation By Type

According to Ravi Bhandari, Research Head, 6Wresearch, the "Hard-Boiled Sweets" segment is witnessing rapid growth due to its long-lasting flavor and popularity among consumers of all age groups.

Market Segmentation By Packaging Types

In the Kenya Sugar Confectionery Market, Sachet packaging is the most favored due to its convenience and affordability.

Market Segmentation By Distribution Channels

Retail Stores continue to be the primary distribution channel driving the demand for sugar confectionery. The ease of accessibility and the wide range of products available propel the sales of sugar confectionery in these stores.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2020 to 2023.
  • Base Year 2023
  • Forecast Data until 2030.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the report

  • Kenya Sugar Confectionery Market Overview
  • Kenya Sugar Confectionery Market Outlook
  • Kenya Sugar Confectionery Market Forecast
  • Historical Data of Kenya Sugar Confectionery Market Revenues and Volume for the Period 2020-2030
  • Kenya Sugar Confectionery Market Size & Sugar Confectionery Market Forecast of Revenues and Volume, Until 2030
  • Historical Data of Kenya Sugar Confectionery Market Revenues and Volume, By Types, for the Period 2020-2030
  • Market Size & Forecast of Kenya Sugar Confectionery Market Revenues and Volume, By Types, Until 2030
  • Historical Data of Kenya Sugar Confectionery Market Revenues and Volume, By Packaging Types, for the Period 2020-2030
  • Market Size & Forecast of Kenya Sugar Confectionery Market Revenues and Volume, By Packaging Types, Until 2030
  • Historical Data of Kenya Sugar Confectionery Market Revenues and Volume, By Distribution Channels, for the Period 2020-2030
  • Market Size & Forecast of Kenya Sugar Confectionery Market Revenues and Volume, By Distribution Channels, Until 2030
  • Market Drivers and Restraints
  • Kenya Sugar Confectionery Market Trends and Industry Life Cycle
  • Porter’s Five Force Analysis and Market Opportunity Assessment
  • Kenya Sugar Confectionery Market Share, By Players
  • Kenya Sugar Confectionery Market Overview on Competitive Benchmarking
  • Company Profiles

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments

By Types

  • Pastilles
  • Jellies
  • Caramel & Toffees
  • Hard-Boiled Sweets
  • Medicated Confectionery
  • Mint
  • Gums
  • Others (Marshmallows, Nougat, Lollipops, Licorice, Etc.)

By Packaging Types

  • Sachet
  • Box
  • Others

By Distribution Channels

  • Retail Stores
  • Online Stores
  • Others
Kenya Sugar Confectionery Market (2024-2030): FAQs
The growth of the sugar confectionery market in Kenya is primarily driven by factors such as increasing urbanization, rising demand for convenient sweet treats, and the emergence of innovative product offerings.
Challenges in the Kenya sugar confectionery industry include maintaining stringent quality standards, fluctuating raw material prices, and competition from health-conscious sweet alternatives.
Future trends in the Kenya sugar confectionery market include the adoption of sustainable production practices, innovative packaging solutions, and customization of flavors to meet evolving consumer preferences and health-conscious trends.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights
2.3. Market Scope & Segmentation
2.4. Research Methodology
2.5. Assumptions
3. Kenya Sugar Confectionery Market Overview
3.1. Kenya Sugar Confectionery Market Revenues & Volume, 2020-2030F
3.2. Kenya Sugar Confectionery Market – Industry Life Cycle
3.3. Kenya Sugar Confectionery Market – Porter’s Five Forces
3.4. Kenya Sugar Confectionery Market Revenue & Volume Share, By Packaging Types, 2020 & 2030F
3.5. Kenya Sugar Confectionery Market Revenue & Volume Share, By Types, 2020 & 2030F
3.6. Kenya Sugar Confectionery Market Revenue & Volume Share, By Distribution Channels, 2020 & 2030F
4. Kenya Sugar Confectionery Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. Kenya Sugar Confectionery Market Trends
6. Kenya Sugar Confectionery Market Overview, By Packaging Types
6.1. Kenya Sachet Packaging Types Sugar Confectionery Market Revenues & Volume, 2020-2030F
6.2. Kenya Box Packaging Types Sugar Confectionery Market Revenues & Volume, 2020-2030F
6.3. Kenya Others Packaging Types Sugar Confectionery Market Revenues & Volume, 2020-2030F
7. Kenya Sugar Confectionery Market Overview, By Types
7.1. Kenya Pastilles Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.2. Kenya Gums Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.3. Kenya Jellies Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.4. Kenya Caramel & Toffees Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.5. Kenya Hard-Boiled Sweets Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.6. Kenya Medicated Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.7. Kenya Mint Sugar Confectionery Market Revenues & Volume, 2020-2030F
7.8. Kenya Others Sugar Confectionery Market Revenues & Volume, 2020-2030F
8. Kenya Sugar Confectionery Market Overview, By Distribution Channels
8.1. Kenya Sugar Confectionery Market Revenues, By Retail Stores Distribution Channels, 2020-2030F
8.2. Kenya Sugar Confectionery Market Revenues, By Online Stores Distribution Channels, 2020-2030F
8.3. Kenya Sugar Confectionery Market Revenues, By Others Distribution Channels, 2020-2030F
9. Kenya Sugar Confectionery Market Key Performance Indicators
10. Kenya Sugar Confectionery Market Opportunity Assessment
 10.1. Kenya Sugar Confectionery Market Opportunity Assessment, By Packaging Types, 2030F
 10.2. Kenya Sugar Confectionery Market Opportunity Assessment, By Type, 2030F
 10.3. Kenya Sugar Confectionery Market Opportunity Assessment, By Distribution Channels, 2030F
11. Kenya Sugar Confectionery Market Competitive Landscape
11.1. Kenya Sugar Confectionery Market Revenue Share, By Company, 2023
11.2. Kenya Sugar Confectionery Market Competitive Benchmarking, By Technical Parameters
12. Company Profiles
13. Recommendations
14. Disclaimer
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