Market Forecast By Type (Indirect Fired Air Heaters, Direct Fired Air Heaters, Duct Heater, Portable Air Heater, Others), By End-users (Packaging, Drying, Sealing, Others), And Competitive Landscape
Product Code: ETC030706 | Publication Date: Oct 2020 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
In the year 2021, China was the largest exporter in terms of value, followed by India. It has registered a decline of -39.91% over the previous year. While India registered a growth of 337.4% as compared to the previous year. In the year 2017, China was the largest exporter followed by Singapore. In term of the Herfindahl Index, which measures the competitiveness of countries exporting, Malaysia has a Herfindahl index of 3486 in 2017 which signifies high concentration also in 2021 it registered a Herfindahl index of 2515 which signifies high concentration in the market.
Report Name | Malaysia Air Heaters Market |
Forecast period | 2025-2031 |
Market Size | USD 380 Million – USD 590 Million |
CAGR | 10.1% |
Growing Sector | Industrial Manufacturing |
The Malaysia Air Heaters report thoroughly covers the market by type and by end user. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
In 2025, the Malaysia Air Heaters market is valued at approximately $ 380 million, with a projected compound annual growth rate (CAGR) of 10.1% over the next five years. Additionally, by 2031, the market is expected to reach around $ 590 million. The industrial manufacturing sector holds significant position in the overall market.
The air heaters market in Malaysia is experiencing steady growth, driven by rising urbanization, industrial expansion, and an increasing focus on energy efficiency across residential, commercial, and industrial sectors. With the government’s emphasis on sustainable development and energy conservation initiatives, there is a growing demand for advanced heating solutions that minimize energy consumption while maximizing performance. The expansion of manufacturing and food processing industries, coupled with the need for effective heating systems to comply with stringent quality and safety standards, is propelling market growth. Additionally, consumer awareness of indoor air quality is fostering the adoption of modern air heating technologies that enhance comfort and health. As Malaysia continues to develop its infrastructure and promote energy-efficient practices, the air heaters market is expected to expand, supported by technological advancements and changing consumer preferences toward sustainable heating solutions.
According to 6Wresearch, Malaysia Air Heaters market size is projected to grow at a CAGR of 10.1% during 2025-2031. The growth of the air heaters market in Malaysia is driven by several key factors, including rapid urbanization, rising disposable incomes, and a growing emphasis on energy efficiency among consumers and businesses. As urban areas expand and the population increases, there is a heightened demand for effective heating solutions in residential and commercial properties. The Malaysian government’s initiatives to promote sustainable development, such as the National Energy Policy, further bolster market growth by incentivizing energy-efficient appliances and technologies. Additionally, industries like food processing and manufacturing are increasingly adopting advanced air heating systems to optimize operations and meet strict regulatory standards. However, the Malaysia Air Heaters industry faces challenges such as high initial investment costs associated with advanced heating technologies, which may deter price-sensitive consumers. Furthermore, fluctuations in raw material prices can impact manufacturing costs, affecting profitability for producers. The market also faces competition from alternative heating solutions, such as solar heating systems, which may limit the growth of traditional air heaters. Navigating these challenges while leveraging growth drivers will be crucial for stakeholders in the Malaysian air heaters market to achieve sustained expansion.
Increased Demand for Energy-Efficient Solutions - Consumers and businesses are prioritizing air heaters that minimize energy consumption, driven by rising energy costs and environmental concerns.
Smart Technology Integration - Growing adoption of smart air heating systems that incorporate IoT technology, allowing for remote monitoring and control to optimize energy usage.
Focus on Indoor Air Quality - Heightened awareness of indoor air quality is leading to demand for air heaters with advanced filtration and purification capabilities.
Expansion of the Industrial Sector - Growth in industries such as food processing, textiles, and manufacturing is driving the need for efficient and reliable heating solutions.
Government Incentives for Sustainable Practices - Increased government initiatives and policies aimed at promoting energy efficiency and sustainable heating technologies are influencing market dynamics.
Development of Energy-Efficient Technologies - Investing in R&D to create advanced air heating solutions that maximize energy efficiency and reduce operational costs.
Smart and IoT-Enabled Heating Solutions - Focusing on the design and production of smart air heaters that offer connectivity features for better control and energy management.
Market Penetration in Emerging Segments - Exploring opportunities in underserved areas and rural markets where the demand for modern heating solutions is growing.
Partnerships with Local Manufacturers - Collaborating with local companies to enhance distribution networks and leverage existing market knowledge.
Renewable Energy Integration - Investing in hybrid systems that combine air heaters with renewable energy sources, such as solar panels, to appeal to environmentally conscious consumers.
Key companies in the Malaysia air heaters market include Panasonic Malaysia, known for its innovative and energy-efficient heating solutions tailored to local consumer needs. Mitsubishi Electric is another significant player, offering a diverse range of high-quality air heaters that cater to both residential and industrial applications. Daikin Malaysia is recognized for its advanced air conditioning and heating technologies, focusing on energy efficiency and sustainable solutions. LG Electronics also plays a prominent role in the market, providing smart air heating products integrated with IoT capabilities. Local manufacturers such as Sona (M) Sdn Bhd and Joven are gaining traction by producing competitively priced air heaters that meet regional demands. Additionally, some of these players hold majority of the Malaysia Air Heaters market share. Moreover, companies like Honeywell and Rinnai contribute to the market with their expertise in heating technology and commitment to quality and innovation.
The Government regulations in the Malaysia air heaters market are primarily focused on promoting energy efficiency, safety standards, and environmental sustainability. The Energy Efficiency and Conservation Act sets guidelines that encourage manufacturers to produce energy-efficient heating products, supported by initiatives from the Energy Commission of Malaysia, which enforces minimum energy performance standards (MEPS) for appliances, including air heaters. Compliance with safety regulations established by the Department of Standards Malaysia (DSM) is mandatory, ensuring that products meet stringent quality and safety criteria. Additionally, the government provides various incentives and subsidies for consumers and businesses that invest in energy-efficient technologies, aligning with national goals for reducing carbon emissions and enhancing energy conservation. Further, these initiatives have further boosted the Malaysia Air Heaters market revenues. Moreover, this regulatory framework not only fosters a competitive market but also encourages innovation in developing advanced air heating solutions that cater to growing environmental concerns and consumer demand for sustainable products.
The future of the air heaters market in Malaysia looks promising, with significant growth expected driven by advancements in technology and increasing consumer demand for energy-efficient solutions. As urbanization continues and disposable incomes rise, more households and businesses are likely to invest in modern heating systems that not only enhance comfort but also align with sustainability goals. The integration of smart technologies, such as IoT capabilities, is anticipated to reshape the market, offering consumers enhanced control and monitoring of energy usage, which is increasingly important in the face of rising energy costs. Additionally, the government's ongoing commitment to promoting renewable energy and energy-efficient practices will further bolster market growth, encouraging innovation in hybrid heating solutions that combine traditional systems with renewable sources.
According to Ravi Bhandari, Research Head, 6Wresearch, the direct fired air heaters market in Malaysia is witnessing significant growth, largely fueled by increasing demand from industries such as manufacturing, food processing, and agriculture, where efficient and rapid heating solutions are critical. These heaters are preferred for their ability to deliver instant heat with lower operational costs compared to conventional systems, making them highly appealing in cost-sensitive environments. As industries focus on enhancing productivity and maintaining strict quality control standards, the adoption of direct fired air heaters is on the rise. Furthermore, advancements in burner technology and safety features have improved the efficiency and reliability of these systems, encouraging more businesses to invest in direct fired solutions.
The drying end-user segment in Malaysia's air heaters market is experiencing robust growth, driven by the increasing demand from various industries, including food processing, textiles, pharmaceuticals, and agriculture. As these sectors prioritize efficiency and product quality, the need for effective drying solutions has become paramount. In food processing, stringent safety regulations and the need to preserve product integrity are pushing companies to adopt advanced air heating technologies that ensure optimal drying conditions. Similarly, the textile and pharmaceutical industries are implementing modern air heating systems to enhance their drying processes, minimize cycle times, and comply with quality standards. Additionally, the agricultural sector's focus on post-harvest management and effective crop drying is contributing significantly to the growth of this segment.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Air Heaters Market Overview |
3.1 Malaysia Air Heaters Market Revenues & Volume, 2021 - 2031F |
3.2 Malaysia Air Heaters Market - Industry Life Cycle |
3.3 Malaysia Air Heaters Market - Porter's Five Forces |
3.4 Malaysia Air Heaters Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.5 Malaysia Air Heaters Market Revenues & Volume Share, By End-users, 2021 & 2031F |
4 Malaysia Air Heaters Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Air Heaters Market Trends |
6 Malaysia Air Heaters Market Segmentation |
6.1 Malaysia Air Heaters Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Air Heaters Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Malaysia Air Heaters Market Revenues & Volume, By Indirect Fired Air Heaters, 2021 - 2031F |
6.1.4 Malaysia Air Heaters Market Revenues & Volume, By Direct Fired Air Heaters, 2021 - 2031F |
6.1.5 Malaysia Air Heaters Market Revenues & Volume, By Duct Heater, 2021 - 2031F |
6.1.6 Malaysia Air Heaters Market Revenues & Volume, By Portable Air Heater, 2021 - 2031F |
6.1.7 Malaysia Air Heaters Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Malaysia Air Heaters Market, By End-users |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Air Heaters Market Revenues & Volume, By Packaging, 2021 - 2031F |
6.2.3 Malaysia Air Heaters Market Revenues & Volume, By Drying, 2021 - 2031F |
6.2.4 Malaysia Air Heaters Market Revenues & Volume, By Sealing, 2021 - 2031F |
6.2.5 Malaysia Air Heaters Market Revenues & Volume, By Others, 2021 - 2031F |
7 Malaysia Air Heaters Market Import-Export Trade Statistics |
7.1 Malaysia Air Heaters Market Export to Major Countries |
7.2 Malaysia Air Heaters Market Imports from Major Countries |
8 Malaysia Air Heaters Market Key Performance Indicators |
9 Malaysia Air Heaters Market - Opportunity Assessment |
9.1 Malaysia Air Heaters Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Malaysia Air Heaters Market Opportunity Assessment, By End-users, 2021 & 2031F |
10 Malaysia Air Heaters Market - Competitive Landscape |
10.1 Malaysia Air Heaters Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Air Heaters Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |