| Product Code: ETC5687671 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand market for eye makeup import shipments continues to show steady growth, with the top exporting countries in 2024 being the USA, China, Italy, Germany, and Australia. Despite the presence of these multiple key players, the market remains relatively unconcentrated, as indicated by the low Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 stands at a healthy 3.72%, although there was a slight decline in growth from 2023 to 2024 at -0.2%. This data suggests a stable and competitive landscape for eye makeup imports in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Eye Makeup Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Eye Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Eye Makeup Market - Industry Life Cycle |
3.4 New Zealand Eye Makeup Market - Porter's Five Forces |
3.5 New Zealand Eye Makeup Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Eye Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Eye Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing beauty consciousness among consumers in New Zealand |
4.2.2 Growing popularity of makeup tutorials and beauty influencers promoting eye makeup trends |
4.2.3 Innovation in eye makeup products and formulations |
4.3 Market Restraints |
4.3.1 High competition among eye makeup brands in New Zealand |
4.3.2 Price sensitivity among consumers in the market |
5 New Zealand Eye Makeup Market Trends |
6 New Zealand Eye Makeup Market Segmentations |
6.1 New Zealand Eye Makeup Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Eye Makeup Market Revenues & Volume, By Mascara, 2021-2031F |
6.1.3 New Zealand Eye Makeup Market Revenues & Volume, By Shadow, 2021-2031F |
6.1.4 New Zealand Eye Makeup Market Revenues & Volume, By Liner, 2021-2031F |
6.1.5 New Zealand Eye Makeup Market Revenues & Volume, By Pencil, 2021-2031F |
6.1.6 New Zealand Eye Makeup Market Revenues & Volume, By Brow, 2021-2031F |
6.1.7 New Zealand Eye Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Eye Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Eye Makeup Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 New Zealand Eye Makeup Market Revenues & Volume, By Offline, 2021-2031F |
7 New Zealand Eye Makeup Market Import-Export Trade Statistics |
7.1 New Zealand Eye Makeup Market Export to Major Countries |
7.2 New Zealand Eye Makeup Market Imports from Major Countries |
8 New Zealand Eye Makeup Market Key Performance Indicators |
8.1 Social media engagement for eye makeup brands |
8.2 Number of new eye makeup product launches in the market |
8.3 Consumer spending on eye makeup accessories and tools. |
9 New Zealand Eye Makeup Market - Opportunity Assessment |
9.1 New Zealand Eye Makeup Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Eye Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Eye Makeup Market - Competitive Landscape |
10.1 New Zealand Eye Makeup Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Eye Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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