Market Forecast By Type (Infant Milk, Follow on Milk, Specialty Baby Milk, Growing-up Milk), By Ingredient (Carbohydrate, Fat, Protein, Minerals, Vitamins, Others), By Distribution Channel (Online, Offline) And Competitive Landscape
Product Code: ETC8843398 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 62 | No. of Figures: 17 | No. of Tables: 3 |
Philippines Infant Formula Market Report thoroughly covers the market by formula, type, and distribution channel. The Philippines Infant Formula Market Outlook report provides an unbiased and detailed analysis of the ongoing Philippines Infant Formula Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.
The Philippines infant formula market recorded steady growth between 2021 and 2024, underpinned by rapid urbanization, rising women’s workforce participation, and persistent maternal and child health challenges. According to the Philippine Statistics Authority, women were active in the labour force in 2023, and the growing share of working mothers has reshaped childcare patterns.
Professional commitments and time constraints increasingly limit the feasibility of exclusive breastfeeding, positioning infant formula as a practical, reliable, and widely accessible solution for urban households. At the same time, nutrition gaps remain pressing in 2023, young age children received multiple micronutrient powders. Pregnant women suffer from anaemia, and children face wasting. These persistent health concerns reinforce the importance of fortified, standardized nutrition, further boosting demand for infant formula as both a supplement and safeguard for infant well-being.
According to 6Wresearch, Philippines Infant Formula Market is projected to grow at a CAGR of 3.4% from 2025-2031F. The Philippines infant formula market is set to sustain its growth trajectory, supported by demographic stability and a rapidly evolving retail ecosystem. While the fertility rate is projected to reach further by 2026, annual births are expected to rise to by 2030, ensuring a consistent and expanding base of potential consumers.
Parallel to this demographic driver, the retail landscape is transforming access to baby products. Supermarket sales grew from 2022 to 2024, while e-commerce is forecast to reach a high by 2026. Together, these modern trade and digital channels enhance availability, visibility, and consumer trust in infant formula, making it more accessible to a broader population. This convergence of rising birth numbers and expanding retail touchpoints creates a strong foundation for continued market penetration and sustained growth for formula manufacturers.
By 2031, ready-to-feed milk is expected to post the fastest growth in the Philippines infant formula market. Its convenience appeals to busy urban families, while rising incomes improve affordability. Parents value its safety and hygiene compared to powder preparation. Growing presence in supermarkets and e-commerce platforms would further boost visibility, driving its rapid expansion.
By 2031, specialty milk would post the fastest growth in the Philippines infant formula market. Rising cases of allergies, lactose intolerance, and digestive sensitivities are fueling demand for tailored nutrition. Increasing awareness of early-life health, stronger availability in pharmacies and modern retail, and continuous innovation in formulations would make specialty milk the most dynamic growth category.
By 2031, online channels would post the fastest growth in the Philippines infant formula market. Rising e-commerce adoption, mobile-first shopping, and digital payments make formula purchases more convenient for working parents. Access to wider product ranges, trusted reviews, and competitive discounts on platforms such as Lazada and Shopee would boost visibility and adoption, driving rapid online channel expansion.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights of the Report |
2.3 Market Scope and Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Philippines Infant Formula Market Overview |
3.1 Philippines Infant Formula Market Revenues (2021-2031F) |
3.2 Philippines Infant Formula Market Industry Life Cycle |
3.3 Philippines Infant Formula Market Porter’s Five Forces |
4. Philippines Infant Formula Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. Philippines Infant Formula Market Trends & Evolution |
6. Philippines Infant Formula Market Overview, By Formula |
6.1. Philippines Infant Formula Market Revenues and Revenue Share, By Formula, 2024 & 2031F |
6.1.1 Philippines Infant Formula Market Revenues, By Powdered Formula, 2021-2031F |
6.1.2 Philippines Infant Formula Market Revenues, By Liquid Concentrate, 2021-2031F |
6.1.3 Philippines Infant Formula Market Revenues, By Ready to Feed Liquid, 2021-2031F |
7. Philippines Infant Formula Market Overview, By Type |
7.1. Philippines Infant Formula Market Revenues and Revenue Share, By Type, 2024 & 2031F |
7.1.1 Philippines Infant Formula Market Revenues, By Infant Milk, 2021-2031F |
7.1.2 Philippines Infant Formula Market Revenues, By Follow on Milk, 2021-2031F |
7.1.3 Philippines Infant Formula Market Revenues, By Speciality Milk, 2021-2031F |
8. Philippines Infant Formula Market Overview, By Distribution Channel |
8.1. Philippines Infant Formula Market Revenues and Revenue Share, By Distribution Channel, 2024 & 2031F |
8.1.1 Philippines Infant Formula Market Revenues, By Online, 2021-2031F |
8.1.2 Philippines Infant Formula Market Revenues, By Offline, 2021-2031F |
9. Philippines Infant Formula Market Key Performance Indicators |
10. Philippines Infant Formula Market Opportunity Assessment |
10.1 Philippines Infant Formula Market Opportunity Assessment, By Formula, 2031F |
10.2 Philippines Infant Formula Market Opportunity Assessment, By Type, 2031F |
10.3 Philippines Infant Formula Market Opportunity Assessment, By Distribution Channel, 2031F |
11. Philippines Infant Formula Market Competitive Landscape |
11.1 Philippines Infant Formula Market Revenue Ranking, By Top 3 Companies (2024) |
11.2 Philippines Infant Formula Market Competitive Benchmarking, By Technical Parameters |
11.3 Philippines Infant Formula Market Competitive Benchmarking, By Operating Parameters |
12. Company Profiles |
12.1 Nestle S.A |
12.2 Abbott Laboratories |
12.3 Hipp GmbH & Co. Vertrieb KG |
12.4 Reckitt Benckiser Group plc |
12.5 Dana Dairy Group |
12.6 Danone |
12.7 Kabrita |
12.8 FrieslandCampina |
13. Key Strategic Recommendations |
14. Disclaimer |
List of Figures |
1. Philippines Infant Formula Market Revenues, 2021-2031F (USD Million) |
2. Women Key Employment Indicators, March 2025 |
3. Philippines Urban Population 2023-2045 (%) |
4. Philippines Women Labor Force Participation Rate 2025-2034F (%) |
5. Female Working Women Distribution, By Occupation Type, 2022 (%) |
6. Number of Girls Giving Birth Aged 10-14 in Philippines, 2020-2023 |
7. Top 5 Countries with the Highest Rate of Low Birth Weight, 2025 |
8. Philippines Infant Formula Market Revenue Share, By Formula, 2024 & 2031F |
9. Philippines Infant Formula Market Revenue Share, By Type, 2024 & 2031F |
10. Philippines Infant Formula Market Revenue Share, By Distribution Channel, 2024 & 2031F |
11. Philippines Number of Births, (In Million) 2022-2030F |
12. Philippines Region Wise Birth Statistics, (In Lakhs) 2024 |
13. Philippines Infant Formula Market Opportunity Assessment, By Formula, 2031F ($ Million) |
14. Philippines Infant Formula Market Opportunity Assessment, By Type, 2031F ($ Million) |
15. Philippines Infant Formula Market Opportunity Assessment, By Distribution Channel, 2031F ($ Million) |
16. Number of Supermarket in Philippines’ Key Cities, January 2025 |
17. Cities with the Highest Birth Rate in Philippines, 2023 |
List of tables |
1. Philippines Infant Formula Market Revenues, By Formula, 2021-2031F, (USD Million) |
2. Philippines Infant Formula Market Revenues, By Type, 2021-2031F, (USD Million) |
3. Philippines Infant Formula Market Revenues, By Distribution Channel, 2021-2031F, (USD Million) |