South Africa Digital Signage Market (2023-2029) | Growth, Value, Trends, Industry, Revenue, Share, Analysis, Size, Segmentation, Outlook & COVID-19 IMPACT

Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape

Product Code: ETC371328 Publication Date: Aug 2022 Updated Date: May 2024 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

South Africa Digital Signage Market Competition 2023

South Africa Digital Signage market currently, in 2023, has witnessed an HHI of 6938, Which has increased moderately as compared to the HHI of 3847 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 South Africa Digital Signage Market Competition 2023

South Africa Export Potential Assessment For Digital Signage Market (Values in USD Thousand)


South Africa Export Potential Assessment For Digital Signage Market (Values in USD Thousand)

South Africa Digital Signage Market | Country-Wise Share and Competition Analysis

In the year 2021, China was the largest exporter in terms of value, followed by Belgium. It has registered a growth of 4.65% over the previous year. While Belgium registered a growth of 12216% as compared to the previous year. In the year 2017, China was the largest exporter followed by Portugal. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, South Africa has a Herfindahl index of 4357 in 2017 which signifies high concentration also in 2021 it registered a Herfindahl index of 5924 which signifies high concentration in the market.

South Africa Digital Signage Market | Country-Wise Share and Competition AnalysisSouth Africa Digital Signage Market - Export Market Opportunities

South Africa Digital Signage Market - Export Market OpportunitiesTopics Covered in the South Africa Digital Signage Market Report

The South Africa Digital Signage Market report thoroughly covers the market by product types, display screen type, panel-based display screen technology, true color applications, pixel pitch, and verticals. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

South Africa Digital Signage Market Synopsis

The South Africa Digital Signage Market is estimated to rise at a tremendous growth rate in the near future. The growing demand for interactive and dynamic advertising solutions which provide more engaging and interesting experiences to consumers is the key factor that drives the market.

According to 6Wresearch, the South Africa Digital Signage Market size is anticipated to progress at a tremendous growth rate during 2023-2029. This market is progressing well in the country and there are more chances for growth in the near future. One of the major drivers which is driving the market is the growing demand for interactive and dynamic advertising solutions which provide engaging experiences to consumers. The growth of smart cities as well as connected communities is another major driver which fuels the South Africa Digital Signage Market Growth. There is a rise in demand for smart displays which can be used to improve public safety, provide real-time information, and improve traffic flow since the urban areas are becoming interconnected. Technological advancements also play a crucial role in shaping the virtual signage landscape. Businesses these days can develop highly immersive experiences which capture the attention of customers with enhancements in display quality and resolution and innovation like touchscreen as well as augmented reality features. The lack of a skilled workforce and the high cost of installing digital signage solutions are the major challenges that are restricting the growth of this market.

COVID-19 Impact on South Africa Digital Signage Market

The coronavirus pandemic had a major impact on the Digital Signage Market in South Africa. With restrictions and restrictions in place, companies had to discover new ways to communicate with their consumers and this led to a rise in demand for digital signage solutions. The shift towards contactless communication is another major driver that affected the South Africa Digital Signage Market Share. Virtual screens are used for virtual queuing systems, wayfinding in public spaces like shopping malls and hospitals, and temperature checks. Businesses needed to be able to arrange their digital displays remotely as a number of employees working remotely. This means there was a growth in demand for a cloud-based software solution that enables easy content management.

South Africa Digital Signage Industry: Key Players

Key players that have been supporting the market are:

  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • NEC Display Solutions Ltd.
  • Panasonic Corporation
  • Sharp Corporation

Market by Product Type

According to Ravi Bhandari, Research Head, 6Wresearch, the market is fragmented into many product types among which the kiosk segment will grow more during the forecast period.

Market by Verticals

Based on verticals, the sector is classified into Commercial (Office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural And Reality Events, Amusement Parks), and Others (Education & BFSI). Healthcare has more chances to dominate the market in the near future.

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

s

  • South Africa Digital Signage Market Outlook
  • Market Size of South Africa Digital Signage Market, 2022
  • Forecast of South Africa Digital Signage Market, 2029
  • Historical Data and Forecast of South Africa Digital Signage Revenues & Volume for the Period 2019 - 2029
  • South Africa Digital Signage Market Trend Evolution
  • South Africa Digital Signage Market Drivers and Challenges
  • South Africa Digital Signage Price Trends
  • South Africa Digital Signage Porter's Five Forces
  • South Africa Digital Signage Industry Life Cycle
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Product Type for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Display Screen for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Content Player for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Software for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Kiosk for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Display Screen Type for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Panel Based for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By True Color LED for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Panel Based Display Screen Technology for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By LED for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By OLED for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By QLED for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By True Color Application for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Indoor for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Outdoor for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Pixel Pitch for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Indoor for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Outdoor for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Verticals for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Commercial (office Spaces) for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Transportation for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Retail for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Hospitality for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Healthcare for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Entertainment (Sports, Cultural and Reality Events, Amusement Parks) for the Period 2019 - 2029
  • Historical Data and Forecast of South Africa Digital Signage Market Revenues & Volume By Others (Education & BFSI) for the Period 2019 - 2029
  • South Africa Digital Signage Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Display Screen Type
  • Market Opportunity Assessment By Panel Based Display Screen Technology
  • Market Opportunity Assessment By True Color Application
  • Market Opportunity Assessment By Pixel Pitch
  • Market Opportunity Assessment By Verticals
  • South Africa Digital Signage Top Companies Market Share
  • South Africa Digital Signage Competitive Benchmarking By Technical and Operational Parameters
  • South Africa Digital Signage Company Profiles
  • South Africa Digital Signage Key Strategic Recommendations

Market Scope and Segmentation

Theย reportย provides a detailed analysis of the following market segments:

By Product Type

  • Display Screen
  • Content Player
  • Software
  • Kiosk

By Display Screen Type

  • Panel Based
  • True Color LED

By Panel Based Display Screen Technology

  • LED
  • OLED
  • QLE

By True Color Application

  • Indoor
  • Outdoor

By Pixel Pitch

  • Indoor
  • Outdoor

By Verticals

  • Commercial (Office Spaces)
  • Transportation
  • Retail
  • Hospitality
  • Healthcare
  • Entertainment (Sports, Cultural And Reality Events, Amusement Parks)
  • Others (Education & BFSI))
South Africa Digital Signage Market: FAQs
The South Africa Digital Signage Market is estimated to rise at a tremendous growth rate in the near future. The growing demand for interactive and dynamic advertising solutions which provide more engaging and interesting experiences to consumers is the key factor that drives the market.
Key players that have been supporting the market are Samsung Electronics Co., Ltd., LG Electronics Inc., NEC Display Solutions Ltd., Panasonic Corporation, and Sharp Corporation.
Healthcare has more chances to dominate the market in the near future.
The lack of skilled workforce, and the high cost of installing digital signage solutions are the major challenge which is restricting the growth of this market.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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