Market Forecast By Type (Room Air Conditioner, Ducted Air Conditioner, Ductless Air Conditioner, Centralized Air Conditioner), By Application (Residential, Healthcare, Commercial & Retail, Transportation & Infrastructure, Hospitality, Others) And Competitive Landscape
Product Code: ETC090084 | Publication Date: Jul 2024 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry insights, the Thailand Air Conditioner Market is projected to grow at a compound annual growth rate (CAGR) of 8.15% during the forecast period (2025-2031).
Report Name | Thailand Air Conditioner Market |
Forecast Period | 2025-2031 |
CAGR | 8.15% |
Growing Sector | Residential & Commercial |
The Thailand Air Conditioner Market report thoroughly covers the market by types and applications. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to the current and future market dynamics.
Thailand Air Conditioner Market is experiencing significant growth and projected to attain more growth in the coming years due to rising temperatures, urbanization, and increasing disposable incomes, the demand for air conditioning units has soared. The market comprises a diverse range of products such as residential, commercial, and industrial air conditioning systems. In general, energy efficiency is a key consideration for consumers and businesses alike, leading to a growing preference for inverter technology and eco-friendly refrigerants.
Below mentioned are some prominent drivers and their influence on market dynamics:
Driver | Primary Segments Affected | Why it matters (evidence) |
Urbanization & Rising Population | Residential & Commercial | With rapid urbanization and growing middle-class income, the demand for air conditioners has surged, especially in major cities like Bangkok. |
Energy Efficiency Policies | All Types; Residential, Commercial & Industrial | The Thai government has been encouraging energy-efficient air conditioners through incentives and regulations, leading to a rise in the demand for high-efficiency models. |
Tourism Growth | Hospitality | Thailand's thriving tourism sector increases the need for air conditioning in hotels and resorts, driving demand for cooling solutions in the hospitality industry. |
Climate Change & Heatwaves | Residential, Commercial & Industrial | Rising temperatures and prolonged heatwaves are pushing the demand for air conditioners across all sectors, especially in urban areas. |
Technological Advancements | Commercial & Residential | Growing adoption of smart air conditioners and HVAC systems, integrated with IoT and AI technologies, is revolutionizing the air conditioning market. |
Thailand air conditioner market is expected to witness massive transformation, growing at a CAGR of 8.15% during the forecast period of 2025-2031. Several factors are driving the growth of this market such as the country's rising average temperatures, which are pushing both individuals and businesses to invest in effective cooling solutions. Apart from this, increasing urbanization. more people moving to cities and thereby increasing the demand for residential and commercial air conditioning systems.
Below mentioned are some major restraints and their influence on market dynamics:
Restraint | Primary Segments Affected | What this means (evidence) |
High Initial Costs | All Types; Residential & Commercial | Advanced air conditioning systems, particularly those with energy-efficient technologies, require significant upfront investments. |
Limited Consumer Awareness | Residential | Despite the government's push for energy efficiency, many consumers remain unaware of the long-term savings offered by energy-efficient AC models. |
Increased Competition from Local Brands | Residential & Commercial | Local AC brands often provide cheaper alternatives, making it challenging for premium international brands to gain market share. |
Energy Consumption Concerns | Industrial & Commercial | High power consumption of air conditioners could deter businesses from investing in new systems, especially in high-energy-cost regions. |
Thailand Air Conditioner Industry faces few restraints such as high initial costs associated with advanced and energy-efficient air conditioning systems. Additionally, the ongoing economic uncertainty and fluctuations can affect consumer spending power, impacting sales negatively. The availability and cost of eco-friendly refrigerants also present challenges, as they can be more expensive and harder to procure compared to traditional refrigerants.
Several prominent trends reshaping the market growth are:
Some prominent investment opportunities in the market are:
Some of the leading players dominating the industry includes:
Company Name | Daikin Industries Ltd. |
Established Year | 1924 |
Headquarters | Osaka, Japan |
Official Website | Click Here |
Daikin is a leading provider of air conditioning solutions in Thailand, offering a wide range of energy-efficient products for residential, commercial, and industrial applications.
Company Name | Panasonic Corporation |
Established Year | 1918 |
Headquarters | Osaka, Japan |
Official Website | Click Here |
Panasonic is renowned for its energy-efficient air conditioners that provide optimal performance and lower energy consumption, with a strong market presence in Thailand.
Company Name | LG Electronics |
Established Year | 1958 |
Headquarters | Seoul, South Korea |
Official Website | Click Here |
LG is a prominent player in Thailand's AC market, providing smart air conditioning solutions with advanced features such as energy-saving modes and air purifiers.
Company Name | Mitsubishi Electric |
Established Year | 1921 |
Headquarters | Tokyo, Japan |
Official Website | Click Here |
Mitsubishi Electric offers a wide variety of air conditioning systems, including split units, ducted systems, and energy-efficient solutions, catering to both residential and commercial segments in Thailand.
Company Name | Samsung Electronics |
Established Year | 1969 |
Headquarters | Seoul, South Korea |
Official Website | Click Here |
Samsung provides cutting-edge air conditioning systems with a focus on advanced cooling technologies and smart features for residential and commercial applications in Thailand.
According to Thai Government Data, the government has introduced many measures to encourage energy efficiency and reduce air conditioning's environmental effects. For instance, the Energy Efficiency and Conservation Promotion Act (EECPA) provide tax incentives and rebates for consumers and businesses that purchase energy efficient units. The government also requires new air conditioning units to use environmentally friendly refrigerants to comply with international environmental standards.
The future of the Thailand air conditioner industry seems promising due to continued technological advancement, urbanization, and increased awareness of energy efficiency. Future trends indicate a move towards more intelligent and connected air conditioning units, utilizing artificial intelligence (AI) and machine learning (ML) to optimize energy use and improve the user experience. In addition, the growing focus on sustainability will continue to impact the air conditioning market, as manufacturers look at ways to develop eco-friendly refrigerants and recyclable materials.
The report offers a comprehensive study of the following market segments and their leading categories:
Among the various types, Room Air Conditioners are expected to dominate the Thailand Air Conditioner Market Share in the coming years. This is due to their widespread use in residential buildings and the fact that they offer flexible installation options and affordable pricing. The increasing number of apartment dwellers in urban areas is also contributing to the demand for room air conditioners.
According to Shubhamdeep, Senior Research Analyst, 6Wresearch, the Residential segment is expected to lead the growth due to the expanding urban population and the growing trend of higher living standards. The increasing use of air conditioners in homes due to rising temperatures is a key factor contributing to this growth.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Air Conditioner Market Overview |
3.1 Thailand Air Conditioner Market Revenues & Volume, 2021 - 2031F |
3.2 Thailand Air Conditioner Market - Industry Life Cycle |
3.3 Thailand Air Conditioner Market - Porter's Five Forces |
3.4 Thailand Air Conditioner Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.5 Thailand Air Conditioner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Thailand Air Conditioner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and population growth leading to higher demand for air conditioning units. |
4.2.2 Rising average temperatures and changing climate patterns driving the need for air conditioning in Thailand. |
4.2.3 Technological advancements leading to more energy-efficient and cost-effective air conditioner models. |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting manufacturing costs of air conditioners. |
4.3.2 Seasonal demand fluctuations affecting sales and production planning for air conditioner manufacturers. |
4.3.3 Competition from alternative cooling technologies such as fans or evaporative coolers. |
5 Thailand Air Conditioner Market Trends |
6 Thailand Air Conditioner Market Segmentation |
6.1 Thailand Air Conditioner Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Air Conditioner Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Thailand Air Conditioner Market Revenues & Volume, By Room Air Conditioner, 2021 - 2031F |
6.1.4 Thailand Air Conditioner Market Revenues & Volume, By Ducted Air Conditioner, 2021 - 2031F |
6.1.5 Thailand Air Conditioner Market Revenues & Volume, By Ductless Air Conditioner, 2021 - 2031F |
6.1.6 Thailand Air Conditioner Market Revenues & Volume, By Centralized Air Conditioner, 2021 - 2031F |
6.2 Thailand Air Conditioner Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Air Conditioner Market Revenues & Volume, By Residential, 2021 - 2031F |
6.2.3 Thailand Air Conditioner Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.2.4 Thailand Air Conditioner Market Revenues & Volume, By Commercial & Retail, 2021 - 2031F |
6.2.5 Thailand Air Conditioner Market Revenues & Volume, By Transportation & Infrastructure, 2021 - 2031F |
6.2.6 Thailand Air Conditioner Market Revenues & Volume, By Hospitality, 2021 - 2031F |
6.2.7 Thailand Air Conditioner Market Revenues & Volume, By Others, 2021 - 2031F |
7 Thailand Air Conditioner Market Import-Export Trade Statistics |
7.1 Thailand Air Conditioner Market Export to Major Countries |
7.2 Thailand Air Conditioner Market Imports from Major Countries |
8 Thailand Air Conditioner Market Key Performance Indicators |
8.1 Energy Efficiency Ratio (EER) of air conditioner units sold in Thailand. |
8.2 Adoption rate of inverter technology in air conditioner models. |
8.3 Average lifespan of air conditioning units in Thailand. |
8.4 Percentage of households with air conditioning units installed. |
8.5 Number of new residential and commercial construction projects in Thailand. |
9 Thailand Air Conditioner Market - Opportunity Assessment |
9.1 Thailand Air Conditioner Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Air Conditioner Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Thailand Air Conditioner Market - Competitive Landscape |
10.1 Thailand Air Conditioner Market Revenue Share, By Companies, 2024 |
10.2 Thailand Air Conditioner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Market Forecast By Type (Room Air Conditioner, Ducted Air Conditioner, Ductless Air Conditioner, Centralized Air Conditioner), By Application (Residential, Healthcare, Commercial & Retail, Transportation & Infrastructure, Hospitality, Others) And Competitive Landscape
Product Code: ETC090084 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the year 2021, China was the largest exporter in terms of value, followed by Malaysia. It has registered a growth of 7.67% over the previous year. While Malaysia registered a decline of -9.76% over the previous year. While in 2017 Malaysia was the largest exporter followed by China. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, Thailand had a Herfindahl index of 4942 in 2017 which signifies high concentration while in 2021 it registered a Herfindahl index of 5545 which signifies high concentration in the market
The Thailand Air Conditioner (AC) Market report thoroughly covers the market by type and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Thailand air conditioner market is presently ranked fourth in the world. With the rise of the middle class, urbanisation, and technological advancements, the air conditioner market is expected to grow further soon. The primary reason driving the market is the increasing number of middle-class households, along with the rapid urbanisation of the country, leading to a higher demand for air conditioners in both residential and commercial buildings.
According to 6Wresearch, the Thailand Air Conditioner (AC) Market size is expected to grow at a remarkable CAGR of 10.9% during the forecast period 2023-2029. The Thailand Air Conditioner (AC) Market is attaining growth owing to the number of innovations and developments being introduced in the market to align with the demands of consumers. The rising popularity of air conditioners with inverter features is one of the major developments going on in the Thailand Air Conditioner (AC) Industry. These units are more energy-efficient as compared to traditional models as they help save money on electricity bills while decreasing environmental impact. Smart home technology in AC systems is another development of the sector. Several manufacturers released products which can be controlled via smartphones and voice assistants such as Google Home and Alexa. The adoption of advanced technologies also helps to fuel the Thailand Air Conditioner (AC) Market Share. Increasing government penetration towards energy consumption would further lead to the development of the inverter air conditioner market.
Thailand Air Conditioner (AC) industry has been growing due to the introduction of government favourable policies in the country. The government launched several initiatives under its energy-saving policy for air conditioners. These policies are designed to encourage the use of energy-efficient air conditioners and reduce energy consumption. The government has introduced a rating system for air conditioners called the Thailand Energy Label, which measures the energy efficiency of air conditioners on a scale from 1 to 5 stars. The system mandates that all air conditioners sold in Thailand must carry an energy efficiency rating, making it easier for consumers to choose energy-efficient models.
Several players exist in the sector and it is with their constant efforts and strategies that the sector is boosting more and more with each passing day. Some crucial market players include LG Electronics Inc., Carrier Corporation, Midea Group Co. Ltd., Daikin Industries Ltd., Samsung Electronics Co. Ltd., Gree Electric Appliances Inc., Fujitsu General Limited, Haier Group Corporation, Johnson Controls International PLC, Mitsubishi Electric Corporation.
According to Dhaval, Research Manager, 6Wresearch, the Residential dominates the market and is expected to remain in a dominant position in the coming years. However, Commercial and retail are expected to have the fastest growth rate among all applications.
The report offers a comprehensive study of the subsequent market segments:
Market Forecast By Type (Room Air Conditioner, Ducted Air Conditioner, Ductless Air Conditioner, Centralized Air Conditioner), By Application (Residential, Healthcare, Commercial & Retail, Transportation & Infrastructure, Hospitality, Others) And Competitive Landscape
Product Code: ETC090084 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Thailand Air Conditioner (AC) Market is attaining growth owing to the number of innovations and developments being introduced in the market in order to align with the demands of consumers. The rising popularity of air conditioners with inverter features is one of the major developments going on in the Thailand Air Conditioner (AC) Industry. These units are more energy-efficient as compared to traditional models as it helps in saving money on electricity bills while decreasing environmental impact. Smart home technology in AC systems is another development of the sector. A number of manufacturers released products which have the ability to be controlled via smartphones and voice assistants such as Google Home and Alexa. The adoption of advanced technologies also helps to fuel the Thailand Air Conditioner (AC) Market Share.
Thailand Air Conditioner (AC) Market report comprehensively covers the market type and application. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities, high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Thailand's Air Conditioner (AC) Market is projected to grow over the coming years. Thailand Air Conditioner (AC) Market report is a part of our periodical regional publication Asia Pacific Air Conditioner (AC) Market Outlook report. 6W tracks air conditioner market for over 60 countries with individual country-wise market opportunity assessment and publishes the report titled Global Air Conditioner (AC) Market outlook report annually.
Thailand Air Conditioner (AC) Market is anticipated to register sound revenue during the upcoming period on account of an upsurge in the tourism sector. Growing industrialization and urbanization behold the increasing growth of the market. The rising population along with the building of houses and the development of the residential sector is driving the growth of the market. Moreover, hot weather and rising temperature are also adding to the potential development of the AC market in Thailand.
According to 6Wresearch, Thailand's Air Conditioner (AC) Market size is projected to grow at a CAGR of 9.6% during 2021-2027. Thailand occupies 3rd position in terms of the market size in the APAC Air Conditioner Market. The expansion of the healthcare sector due to the emergence of the global pandemic is driving the growth of the market. Increasing government penetration towards energy consumption would further lead to the development of the inverter air conditioner market. Also, the increasing preference of consumers regarding usage of the latest technology would lead to the growing demand for smart air conditioner further beholds the development of the market. However, the COVID-19 global pandemic hampered the growth of the market backed by the nationwide lockdown leading to the temporary shutting down of manufacturing units.
In terms of market by type, Room Air Conditioner dominates the market and is expected to remain in a dominant position in the coming years. However, Centralized Air Conditioner is expected to have the fastest growth rate among all types
In terms of application, Residential dominates the market and is expected to remain in a dominant position in the coming years. However, Commercial & Retail is expected to have the fastest growth rate among all applications
Due to the slowdown in the economy of the country caused by the coronavirus pandemic, numerous consumers became more price-conscious as well as opted for cheaper AC models. Since factories shut down temporarily, the manufacturing sector had to face many challenges and as a result, there was a shortage of products which led to supply chain disruptions. Tourism in Thailand also decreased as there was a restriction on the tourism sector as well and the demand for air conditioners was reduced from large hotels, which affected the Thailand Air Conditioner (AC) Market Growth. People neglect spending on non-essential items when the pandemic hit, which, in turn, affected the market for air conditioners in Thailand.
A number of players exist in the sector and it is with their constant efforts and strategies that the sector is boosting more and more with each passing day. Some crucial market players include LG Electronics Inc., Carrier Corporation, Midea Group Co. Ltd., Daikin Industries Ltd., Samsung Electronics Co. Ltd., Gree Electric Appliances Inc., Fujitsu General Limited, Haier Group Corporation, Johnson Controls International PLC, Mitsubishi Electric Corporation.
The report provides a detailed analysis of the following market segments: