Product Code: ETC427941 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The decorated apparel market in Thailand has witnessed significant growth in recent years. This market encompasses a wide range of products, including custom-printed t-shirts, embroidered clothing, and personalized accessories. The popularity of decorated apparel has surged due to its role in branding, personalization, and self-expression. With the rise of e-commerce and digital printing technologies, consumers have easier access to customized apparel. Thai consumers, particularly the younger generation, are increasingly seeking unique and eye-catching clothing items, driving demand in this market. Moreover, the corporate sector frequently uses decorated apparel for promotional purposes, further boosting its growth.
The decorated apparel market in Thailand is flourishing due to several key drivers. Firstly, the country`s thriving tourism industry has fueled demand for a wide range of decorated apparel items such as t-shirts, hats, and accessories featuring Thai motifs and designs. Secondly, the growth of the e-commerce sector has made it easier for consumers to access and purchase decorated apparel. Thirdly, the trend towards customization and personalization in clothing has driven demand for decorated apparel, as consumers seek unique and expressive fashion items. Additionally, advancements in printing and decoration technologies have expanded the market`s capabilities, enabling more intricate and vibrant designs.
The decorated apparel market in Thailand faces multifaceted challenges. Competition from cheaper overseas manufacturers can strain domestic producers. Rising labor and production costs are a continuous concern, impacting pricing strategies. Ensuring product uniqueness and originality while complying with copyright and intellectual property laws is a delicate balance. Moreover, the industry must address environmental sustainability concerns by adopting eco-friendly printing techniques and materials, which can be expensive to implement.
The Thailand decorated apparel market faced challenges as events, gatherings, and tourism decreased during the pandemic. Custom apparel, such as event-specific clothing, saw reduced demand. Recovery relied on the return of events and tourism.
In the Thailand decorated apparel market, leading players such as ThaiFashion Printwear, Bangkok Embroidery Works, and Siam Custom Designs are known for their expertise in creating customized and branded apparel. They cater to businesses and organizations seeking high-quality promotional clothing and uniforms, showcasing their commitment to quality and design.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Decorated Apparel Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Decorated Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Decorated Apparel Market - Industry Life Cycle |
3.4 Thailand Decorated Apparel Market - Porter's Five Forces |
3.5 Thailand Decorated Apparel Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Thailand Decorated Apparel Market Revenues & Volume Share, By End Users Channel, 2021 & 2031F |
4 Thailand Decorated Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for personalized and customized apparel items |
4.2.2 Increasing popularity of athleisure wear and activewear |
4.2.3 Rising disposable income levels in Thailand |
4.3 Market Restraints |
4.3.1 Intense competition among decorated apparel manufacturers and designers |
4.3.2 Fluctuating raw material prices affecting production costs |
5 Thailand Decorated Apparel Market Trends |
6 Thailand Decorated Apparel Market, By Types |
6.1 Thailand Decorated Apparel Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Thailand Decorated Apparel Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Thailand Decorated Apparel Market Revenues & Volume, By Embroidery, 2021-2031F |
6.1.4 Thailand Decorated Apparel Market Revenues & Volume, By Screen Printing, 2021-2031F |
6.1.5 Thailand Decorated Apparel Market Revenues & Volume, By Dye Sublimation, 2021-2031F |
6.1.6 Thailand Decorated Apparel Market Revenues & Volume, By Digital Printing, 2021-2031F |
6.1.7 Thailand Decorated Apparel Market Revenues & Volume, By Others, 2021-2031F |
6.2 Thailand Decorated Apparel Market, By End Users Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Decorated Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Thailand Decorated Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.2.4 Thailand Decorated Apparel Market Revenues & Volume, By Children, 2021-2031F |
7 Thailand Decorated Apparel Market Import-Export Trade Statistics |
7.1 Thailand Decorated Apparel Market Export to Major Countries |
7.2 Thailand Decorated Apparel Market Imports from Major Countries |
8 Thailand Decorated Apparel Market Key Performance Indicators |
8.1 Average order value per customer |
8.2 Customer retention rate |
8.3 Percentage of repeat customers |
8.4 Social media engagement metrics |
8.5 Number of collaborations with local artists or designers |
9 Thailand Decorated Apparel Market - Opportunity Assessment |
9.1 Thailand Decorated Apparel Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Thailand Decorated Apparel Market Opportunity Assessment, By End Users Channel, 2021 & 2031F |
10 Thailand Decorated Apparel Market - Competitive Landscape |
10.1 Thailand Decorated Apparel Market Revenue Share, By Companies, 2024 |
10.2 Thailand Decorated Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |