| Product Code: ETC176569 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Chicory Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 13.54% in 2028, following an initial rate of 11.27%, before easing to 12.90% at the end of the period.

Vietnam's Chicory market is anticipated to experience a high growth rate of 13.06% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The chicory market in Vietnam reflects the country`s diverse and evolving taste preferences, with chicory finding its place in both traditional and modern cuisine. Chicory is valued for its unique bitter flavor and potential health benefits. The market includes various chicory products, from fresh leaves to ground chicory for beverages. As consumer awareness of the health benefits of chicory grows, the market is witnessing increased demand for chicory-based products. Manufacturers are responding to this trend by introducing innovative chicory-infused items, contributing to the overall expansion of the chicory market in Vietnam.
The Vietnam chicory market has witnessed growth influenced by several key drivers. Firstly, chicory is valued for its potential health benefits, particularly in improving digestion and supporting liver health. The increasing awareness of these benefits has driven consumer interest in chicory products. Additionally, chicory is used as a coffee substitute or additive, offering a caffeine-free alternative with a unique flavor. The demand for chicory as a coffee substitute has expanded, driven by both health-conscious consumers and those seeking a different flavor experience. The ease of cultivation of chicory roots and their adaptability to different regions have encouraged more farmers to engage in their production. In conclusion, the Vietnam chicory market is primarily driven by health consciousness, coffee alternatives, and the accessibility of chicory cultivation.
The Vietnam Chicory market faces several challenges that impact its growth and sustainability. One of the key challenges is the limited awareness and understanding of chicory as a vegetable in the Vietnamese culinary culture. While chicory is popular in some Western cuisines, it is relatively unknown in Vietnam, which hinders its market potential. Additionally, the cultivation and production of chicory can be quite demanding, requiring specific soil conditions and careful management. This can result in limited availability and higher production costs, making chicory less competitive in the market.
The Chicory market in Vietnam has faced challenges due to the COVID-19 pandemic. Disruptions in the agricultural supply chain, labor shortages, and restrictions on movement have impacted the cultivation and processing of chicory. The uncertainties in global markets and changes in consumer behavior have further influenced the demand for chicory products. The market players are navigating through these challenges by implementing adaptive strategies to address the evolving needs of consumers and ensure the resilience of the chicory market in Vietnam.
Prominent players like Agro Chicory Farms and Superior Chicory Exports dominate the Vietnam chicory market. These companies have excelled in cultivating and processing chicory, catering to the demand for both traditional and innovative chicory-based products in the market.
| 1 Executive Summary | 
| 2 Introduction | 
| 2.1 Key Highlights of the Report | 
| 2.2 Report Description | 
| 2.3 Market Scope & Segmentation | 
| 2.4 Research Methodology | 
| 2.5 Assumptions | 
| 3 Vietnam Chicory Market Overview | 
| 3.1 Vietnam Country Macro Economic Indicators | 
| 3.2 Vietnam Chicory Market Revenues & Volume, 2020 & 2030F | 
| 3.3 Vietnam Chicory Market - Industry Life Cycle | 
| 3.4 Vietnam Chicory Market - Porter's Five Forces | 
| 3.5 Vietnam Chicory Market Revenues & Volume Share, By Product Type, 2020 & 2030F | 
| 3.6 Vietnam Chicory Market Revenues & Volume Share, By Form, 2020 & 2030F | 
| 3.7 Vietnam Chicory Market Revenues & Volume Share, By Application, 2020 & 2030F | 
| 3.8 Vietnam Chicory Market Revenues & Volume Share, By Plant-part, 2020 & 2030F | 
| 4 Vietnam Chicory Market Dynamics | 
| 4.1 Impact Analysis | 
| 4.2 Market Drivers | 
| 4.2.1 Increasing consumer awareness about the health benefits of chicory as a natural sweetener and source of dietary fiber | 
| 4.2.2 Growing demand for natural and organic ingredients in food and beverages | 
| 4.2.3 Rise in disposable income leading to higher spending on premium and healthier food products | 
| 4.3 Market Restraints | 
| 4.3.1 Limited availability of chicory root supply due to seasonal variations and dependence on weather conditions | 
| 4.3.2 Competition from alternative sweeteners and dietary fiber sources | 
| 4.3.3 Challenges in establishing a consistent and reliable supply chain for chicory products | 
| 5 Vietnam Chicory Market Trends | 
| 6 Vietnam Chicory Market, By Types | 
| 6.1 Vietnam Chicory Market, By Product Type | 
| 6.1.1 Overview and Analysis | 
| 6.1.2 Vietnam Chicory Market Revenues & Volume, By Product Type, 2020-2030F | 
| 6.1.3 Vietnam Chicory Market Revenues & Volume, By Extracts, 2020-2030F | 
| 6.1.4 Vietnam Chicory Market Revenues & Volume, By Roasted, 2020-2030F | 
| 6.1.5 Vietnam Chicory Market Revenues & Volume, By Instant Powder, 2020-2030F | 
| 6.1.6 Vietnam Chicory Market Revenues & Volume, By Flour, 2020-2030F | 
| 6.2 Vietnam Chicory Market, By Form | 
| 6.2.1 Overview and Analysis | 
| 6.2.2 Vietnam Chicory Market Revenues & Volume, By Powder, 2020-2030F | 
| 6.2.3 Vietnam Chicory Market Revenues & Volume, By Liquid, 2020-2030F | 
| 6.2.4 Vietnam Chicory Market Revenues & Volume, By Cubes, 2020-2030F | 
| 6.2.5 Vietnam Chicory Market Revenues & Volume, By Other forms, 2020-2030F | 
| 6.3 Vietnam Chicory Market, By Application | 
| 6.3.1 Overview and Analysis | 
| 6.3.2 Vietnam Chicory Market Revenues & Volume, By Food & beverages, 2020-2030F | 
| 6.3.3 Vietnam Chicory Market Revenues & Volume, By Dietary supplements, 2020-2030F | 
| 6.3.4 Vietnam Chicory Market Revenues & Volume, By Feed & pet food, 2020-2030F | 
| 6.3.5 Vietnam Chicory Market Revenues & Volume, By Cosmetics & personal care, 2020-2030F | 
| 6.4 Vietnam Chicory Market, By Plant-part | 
| 6.4.1 Overview and Analysis | 
| 6.4.2 Vietnam Chicory Market Revenues & Volume, By Root, 2020-2030F | 
| 6.4.3 Vietnam Chicory Market Revenues & Volume, By Leaf, 2020-2030F | 
| 6.4.4 Vietnam Chicory Market Revenues & Volume, By Other plant-parts, 2020-2030F | 
| 7 Vietnam Chicory Market Import-Export Trade Statistics | 
| 7.1 Vietnam Chicory Market Export to Major Countries | 
| 7.2 Vietnam Chicory Market Imports from Major Countries | 
| 8 Vietnam Chicory Market Key Performance Indicators | 
| 8.1 Adoption rate of chicory-based products in the food and beverage industry | 
| 8.2 Number of new product launches incorporating chicory as an ingredient | 
| 8.3 Growth in the number of chicory cultivation farms and production yield | 
| 8.4 Consumer perception and acceptance of chicory as a healthy and natural ingredient | 
| 8.5 Investment and expansion activities in the chicory market ecosystem | 
| 9 Vietnam Chicory Market - Opportunity Assessment | 
| 9.1 Vietnam Chicory Market Opportunity Assessment, By Product Type, 2020 & 2030F | 
| 9.2 Vietnam Chicory Market Opportunity Assessment, By Form, 2020 & 2030F | 
| 9.3 Vietnam Chicory Market Opportunity Assessment, By Application, 2020 & 2030F | 
| 9.4 Vietnam Chicory Market Opportunity Assessment, By Plant-part, 2020 & 2030F | 
| 10 Vietnam Chicory Market - Competitive Landscape | 
| 10.1 Vietnam Chicory Market Revenue Share, By Companies, 2023 | 
| 10.2 Vietnam Chicory Market Competitive Benchmarking, By Operating and Technical Parameters | 
| 11 Company Profiles | 
| 12 Recommendations | 
| 13 Disclaimer |