Market Forecast By Type (Product, Services), By Product Type (Shampoo, Hair Color, Conditioner, Hair Styling Product, Hair Oil, Hair Spray, Hair Gel, Others), By Distribution Channel (Online Stores, Hypermarkets, Direct Selling) and Competitive landscape
Product Code: ETC003588 | Publication Date: Aug 2020 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Hair Care Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 11.68% in 2025, the market peaks at 13.37% in 2027, and settles at 11.78% by 2029.
Vietnam's Hair Care market is anticipated to experience a high growth rate of 13.37% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.
Vietnam Hair Care Market report thoroughly covers the market by type, by product type, and by distribution channel. The Hair Care Market Outlook report provides an unbiased and detailed analysis of the ongoing Hair Care Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Vietnam hair care market is estimated to gain traction in the coming years underpinned by the increasing grooming urge, especially among the working population. Additionally, the growing export of hair care products is creating a huge market potential itself. Generally, hair care products are regularly used items for personal care purposes and are expected to gain traction during the forecast period. Also, the widening expansion of saloons & spas, with the growing standards of living of the population who are seeking for hair care treatment services to improve their hair volume & texture are expected to propel the market growth.
According to 6Wresearch, the Vietnam Hair Care Market size is estimated to secure a high growth rate during 2023-2029. The market growth is driven by the growing appearance concern among the population which is leading to the increasing demand for hair care products. Also, the rising demand for premium hair care products with the growing income levels of Vietnamese consumers is also likely to widen the market landscape in the coming years. In addition to this, the rising number of salons and spas in the country is also surging the hair care products demand, coupled with the rising purchasing power and standard of living of the population are resulting in an increased demand for hair care treatment services, which is further creating a favorable impact on the Vietnam hair care industry. Increasing e-commerce stores have gained popularity in the country coupled with a high number of internet users who are opting to purchase from online sources. This is a lucrative opportunity for businesses to register online and reach out to the target audiences. On the other side, some challenges hindering the market growth are the high cost of raw materials, strict government regulations, and huge market competition among competitors in the country.
During COVID-19 the market impact in the country was mixed owing to an increase in the demand for hair care products, with people staying at home and taking care of their hair at home, this resulted in the continuous demand for Hair Care products including shampoos, conditioners, and serums. Although the strict government regulations imposed during COVID-19 had restricted the users from using their desired hair care brands due to the decline of product supply, hence consumers bought the hair care products that were available in the market.
There are numerous leading key players in the market operating in the country are mentioned below:
According to Dhaval, Research Manager, 6Wresearch, Products are the widely used hair care type, with people purchasing premium hair care products to maintain their grooming. On the other hand, hair care services are also gaining traction in the country owing to an increasing number of salons & spas coupled with the growing disposable income of the population leading to generating hair care service treatments.
Based on the product type, Shampoos are dominating the market with the most basic and regularly used hair products by the population, followed by other hair commonly used hair products including, conditioners, and hair styling products.
Based on the distribution channel, the online distribution channel is gaining popularity in the country owing to the country having the highest internet penetration with a large number of online users in the country. Also, the growing expansion of e-commerce stores in the country.
The report offers a comprehensive study of the subsequent market segments:
Table of Contents |
1. Executive Summary |
2. Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Vietnam Hair Care Market Overview |
3.1 Vietnam Hair Care Market Revenues & Volume, 2019 - 2029F |
3.2 Vietnam Hair Care Market - Industry Life Cycle |
3.3 Vietnam Hair Care Market - Porter's Five Forces |
3.4 Vietnam Hair Care Market Revenues & Volume Share, By Type, 2022 & 2029F |
3.5 Vietnam Hair Care Market Revenues & Volume Share, By Product Type, 2022 & 2029F |
3.6 Vietnam Hair Care Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F |
4 Impact Analysis of COVID-19 on Vietnam Hair Care Market |
5 Vietnam Hair Care Market Dynamics |
5.1 Impact Analysis |
5.2 Market Drivers |
5.3 Market Restraints |
6. Vietnam Hair Care Market Trends |
7 Vietnam Hair Care Market, By Type |
7.1 Overview and Analysis |
7.2 Vietnam Hair Care Market Revenues & Volume, By Type, 2019-2029F |
7.3 Vietnam Hair Care Market Revenues & Volume, By Product, 2019-2029F |
7.4 Vietnam Hair Care Market Revenues & Volume, By Services, 2019-2029F |
8 Vietnam Hair Care Market, By Product Type |
8.1 Overview and Analysis |
8.2 Vietnam Hair Care Market Revenues & Volume, By Shampoo, 2019-2029F |
8.3 Vietnam Hair Care Market Revenues & Volume, By Hair Colour, 2019-2029F |
8.4 Vietnam Hair Care Market Revenues & Volume, By Conditioner, 2019-2029F |
8.5 Vietnam Hair Care Market Revenues & Volume, By Hair Styling Product, 2019-2029F |
8.6 Vietnam Hair Care Market Revenues & Volume, By Hair Oil, 2019-2029F |
8.7 Vietnam Hair Care Market Revenues & Volume, By Hair Spray, 2019-2029F |
8.8 Vietnam Hair Care Market Revenues & Volume, By Others, 2019-2029F |
8.9 Vietnam Hair Care Market Revenues & Volume, By Others, 2019-2029F |
9 Vietnam Hair Care Market, By Distribution Channel |
9.1 Overview and Analysis |
9.2 Vietnam Hair Care Market Revenues & Volume, By Online Stores, 2019-2029F |
9.3 Vietnam Hair Care Market Revenues & Volume, By Hypermarkets, 2019-2029F |
9.4 Vietnam Hair Care Market Revenues & Volume, By Direct Selling, 2019-2029F |
10 Vietnam Hair Care Market Import-Export Trade Statistics |
10.1 Vietnam Hair Care Market Export to Major Countries |
10.2 Vietnam Hair Care Market Imports from Major Countries |
11 Vietnam Hair Care Market Key Performance Indicators |
12 Vietnam Hair Care Market - Opportunity Assessment |
12.1 Vietnam Hair Care Market Opportunity Assessment, By Type, 2029F |
12.2 Vietnam Hair Care Market Opportunity Assessment, By Product Type, 2029F |
12.3 Vietnam Hair Care Market Opportunity Assessment, By Distribution Channel, 2029F |
13 Vietnam Hair Care Market - Competitive Landscape |
13.1 Vietnam Hair Care Market Revenue Share, By Companies, 2022 |
13.2 Vietnam Hair Care Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |