Vietnam Hair Care Market (2023-2029) | Outlook, Size, Share, Analysis, Industry, Trends, Growth, Revenue, Value, Segmentation & COVID-19 IMPACT

Market Forecast By Type (Product, Services), By Product Type (Shampoo, Hair Color, Conditioner, Hair Styling Product, Hair Oil, Hair Spray, Hair Gel, Others), By Distribution Channel (Online Stores, Hypermarkets, Direct Selling) and Competitive landscape

Product Code: ETC003588 Publication Date: Aug 2020 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Hair Care Market Size Growth Rate


The Vietnam Hair Care Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 11.68% in 2025, the market peaks at 13.37% in 2027, and settles at 11.78% by 2029.

Vietnam Hair Care Market Growth Rate

Vietnam Hair Care Market Size Growth Rate

Hair Care Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)


Vietnam's Hair Care market is anticipated to experience a high growth rate of 13.37% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

Hair Care Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Hair Care Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Topics Covered in the Vietnam Hair Care Market

Vietnam Hair Care Market report thoroughly covers the market by type, by product type, and by distribution channel. The Hair Care Market Outlook report provides an unbiased and detailed analysis of the ongoing Hair Care Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Hair Care Market Synopsis

Vietnam hair care market is estimated to gain traction in the coming years underpinned by the increasing grooming urge, especially among the working population. Additionally, the growing export of hair care products is creating a huge market potential itself. Generally, hair care products are regularly used items for personal care purposes and are expected to gain traction during the forecast period. Also, the widening expansion of saloons & spas, with the growing standards of living of the population who are seeking for hair care treatment services to improve their hair volume & texture are expected to propel the market growth.

According to 6Wresearch, the Vietnam Hair Care Market size is estimated to secure a high growth rate during 2023-2029. The market growth is driven by the growing appearance concern among the population which is leading to the increasing demand for hair care products. Also, the rising demand for premium hair care products with the growing income levels of Vietnamese consumers is also likely to widen the market landscape in the coming years. In addition to this, the rising number of salons and spas in the country is also surging the hair care products demand, coupled with the rising purchasing power and standard of living of the population are resulting in an increased demand for hair care treatment services, which is further creating a favorable impact on the Vietnam hair care industry. Increasing e-commerce stores have gained popularity in the country coupled with a high number of internet users who are opting to purchase from online sources. This is a lucrative opportunity for businesses to register online and reach out to the target audiences. On the other side, some challenges hindering the market growth are the high cost of raw materials, strict government regulations, and huge market competition among competitors in the country.

COVID-19 Impact on the Vietnam Hair Care Market

During COVID-19 the market impact in the country was mixed owing to an increase in the demand for hair care products, with people staying at home and taking care of their hair at home, this resulted in the continuous demand for Hair Care products including shampoos, conditioners, and serums. Although the strict government regulations imposed during COVID-19 had restricted the users from using their desired hair care brands due to the decline of product supply, hence consumers bought the hair care products that were available in the market.

Key Players in the Vietnam Hair Care Market

There are numerous leading key players in the market operating in the country are mentioned below:

  • L'Oréal Group is the leading company globally and has a wide presence in Vietnam, which offers a wide range of hair care products in the country.
  • Unilever plc. Is another popular company in the country, offering a spectrum range of hair care products including, conditioners, shampoos, and serums.
  • Godrej Consumer Products Limited is also a well-known brand globally, which offers a wide spectrum range of hair care products including, conditioners, shampoos, and serums.
  • Amway Corporation is a well-known brand globally, supplying high-quality hair care products in the country with a huge variety.

Market Analysis by Type

According to Dhaval, Research Manager, 6Wresearch, Products are the widely used hair care type, with people purchasing premium hair care products to maintain their grooming. On the other hand, hair care services are also gaining traction in the country owing to an increasing number of salons & spas coupled with the growing disposable income of the population leading to generating hair care service treatments.

Market Analysis by Product Type

Based on the product type, Shampoos are dominating the market with the most basic and regularly used hair products by the population, followed by other hair commonly used hair products including, conditioners, and hair styling products.

Market Analysis by Distribution Channel

Based on the distribution channel, the online distribution channel is gaining popularity in the country owing to the country having the highest internet penetration with a large number of online users in the country. Also, the growing expansion of e-commerce stores in the country.

Key attractiveness of the report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Vietnam Hair Care Market Overview
  • Vietnam Hair Care Market Outlook
  • Market Size of Vietnam Hair Care Market, 2022
  • Forecast of Vietnam Hair Care Market, 2029
  • Historical Data and Forecast of Vietnam Hair Care Revenues & Volume for the Period 2019-2029
  • Vietnam Hair Care Market Trend Evolution
  • Vietnam Hair Care Market Drivers and Challenges
  • Vietnam Hair Care Price Trends
  • Vietnam Hair Care Porter's Five Forces
  • Vietnam Hair Care Industry Life Cycle
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Type for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Product for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Services for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Product Type for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Shampoo for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Colour for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Conditioner for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Styling Product for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Oil for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Spray for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hair Gel for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Others for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Distribution Channel for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Online Stores for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Hypermarkets for the Period 2019-2029
  • Historical Data and Forecast of Vietnam Hair Care Market Revenues & Volume By Direct Selling for the Period 2019-2029
  • Vietnam Hair Care Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Hair Care Top Companies Market Share
  • Vietnam Hair Care Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Hair Care Company Profiles
  • Vietnam Hair Care Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

  • Product
  • Services

By Product Type

  • Shampoo
  • Hair Color
  • Conditioner
  • Hair Styling Product
  • Hair Oil
  • Hair Spray
  • Hair Gel
  • Others

By Distribution Channel

  • Online Stores
  • Hypermarkets
  • Direct Selling

Vietnam Hair Care Market: FAQs

The rising expansion of spas & saloons, with the rising grooming urge leading to urging the population to spend on hair care treatments, and the growing large number of e-commerce stores in the country, are some factors proliferating the growth of the Vietnam Hair Care market.
Intense competition and the massive fluctuation in raw material prices that tend to affect and fluctuate the profit margin are the major challenges faced by the Vietnam Hair Care Market.
The growing demand for natural and organic products with the growing concern of hair damage with the use of chemical hair products. High demand for hair care organic products is creating opportunities for businesses to start investing and supplying organic products, this trend can result in the widening of the market growth in the coming years.
During the COVID-19 pandemic, the market had a negative impact due to the closures of shops and reduced hair treatment services. On the other side, hair care products including, shampoos, and conditioners are the basic personal care products that had a continuous products demand. This further resulted in the continuous growth of the hair care market in the country.
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Table of Contents
1. Executive Summary
2. Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3. Vietnam Hair Care Market Overview
3.1 Vietnam Hair Care Market Revenues & Volume, 2019 - 2029F
3.2 Vietnam Hair Care Market - Industry Life Cycle
3.3 Vietnam Hair Care Market - Porter's Five Forces
3.4 Vietnam Hair Care Market Revenues & Volume Share, By Type, 2022 & 2029F
3.5 Vietnam Hair Care Market Revenues & Volume Share, By Product Type, 2022 & 2029F
3.6 Vietnam Hair Care Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F
4 Impact Analysis of COVID-19 on Vietnam Hair Care Market
5 Vietnam Hair Care Market Dynamics
5.1 Impact Analysis
5.2 Market Drivers
5.3 Market Restraints
6. Vietnam Hair Care Market Trends
7 Vietnam Hair Care Market, By Type
7.1 Overview and Analysis
7.2 Vietnam Hair Care Market Revenues & Volume, By Type, 2019-2029F
7.3 Vietnam Hair Care Market Revenues & Volume, By Product, 2019-2029F
7.4 Vietnam Hair Care Market Revenues & Volume, By Services, 2019-2029F
8 Vietnam Hair Care Market, By Product Type
8.1 Overview and Analysis
8.2 Vietnam Hair Care Market Revenues & Volume, By Shampoo, 2019-2029F
8.3 Vietnam Hair Care Market Revenues & Volume, By Hair Colour, 2019-2029F
8.4 Vietnam Hair Care Market Revenues & Volume, By Conditioner, 2019-2029F
8.5 Vietnam Hair Care Market Revenues & Volume, By Hair Styling Product, 2019-2029F
8.6 Vietnam Hair Care Market Revenues & Volume, By Hair Oil, 2019-2029F
8.7 Vietnam Hair Care Market Revenues & Volume, By Hair Spray, 2019-2029F
8.8 Vietnam Hair Care Market Revenues & Volume, By Others, 2019-2029F
8.9 Vietnam Hair Care Market Revenues & Volume, By Others, 2019-2029F
9 Vietnam Hair Care Market, By Distribution Channel
9.1 Overview and Analysis
9.2 Vietnam Hair Care Market Revenues & Volume, By Online Stores, 2019-2029F
9.3 Vietnam Hair Care Market Revenues & Volume, By Hypermarkets, 2019-2029F
9.4 Vietnam Hair Care Market Revenues & Volume, By Direct Selling, 2019-2029F
10 Vietnam Hair Care Market Import-Export Trade Statistics
10.1 Vietnam Hair Care Market Export to Major Countries
10.2 Vietnam Hair Care Market Imports from Major Countries
11 Vietnam Hair Care Market Key Performance Indicators
12 Vietnam Hair Care Market - Opportunity Assessment
12.1 Vietnam Hair Care Market Opportunity Assessment, By Type, 2029F
12.2 Vietnam Hair Care Market Opportunity Assessment, By Product Type, 2029F
12.3 Vietnam Hair Care Market Opportunity Assessment, By Distribution Channel, 2029F
13 Vietnam Hair Care Market - Competitive Landscape
13.1 Vietnam Hair Care Market Revenue Share, By Companies, 2022
13.2 Vietnam Hair Care Market Competitive Benchmarking, By Operating and Technical Parameters
14 Company Profiles
15 Recommendations
16 Disclaimer

 

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