Product Code: ETC024650 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Malt Beverages Market has experienced significant growth in recent years and is expected to continue its upward trend from 2025 to 2031. Malt beverages, including beer and non-alcoholic malt drinks, hold a prominent place in Vietnam beverage industry, reflecting changing consumer preferences and lifestyle choices. As the country`s economy continues to grow and disposable incomes rise, the demand for malt beverages has seen a notable increase.
Several drivers have fueled the growth of the malt beverages market in Vietnam. Firstly, the country`s expanding young population, along with an increasing number of urban dwellers, has boosted the demand for malt beverages. Secondly, the growing disposable incomes have led to changes in consumer spending patterns, with a preference for premium and innovative beverages. Moreover, the increasing influence of Western cultures and the rise of socializing trends have positively impacted the demand for malt beverages, especially among the younger generation.
The Vietnam Malt Beverages Market also faces certain challenges that could affect its growth prospects. One significant challenge is the strict regulations and taxation policies imposed on the alcoholic beverage sector. Compliance with these regulations and managing the tax burden can be demanding for market players. Additionally, the market`s competitiveness has intensified with the presence of numerous domestic and international brands, leading to price wars and marketing challenges.
The outbreak of the Covid-19 pandemic in 2025 had a substantial impact on the malt beverages market in Vietnam. The closure of bars, restaurants, and entertainment venues during lockdowns affected the on-trade sales of alcoholic beverages. However, there was a surge in off-trade sales, as consumers stocked up on beverages during the early stages of the pandemic. The market also witnessed shifts in consumer preferences, with an increased demand for non-alcoholic malt beverages, driven by health-conscious choices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Malt Beverages Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Malt Beverages Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Malt Beverages Market - Industry Life Cycle |
3.4 Vietnam Malt Beverages Market - Porter's Five Forces |
3.5 Vietnam Malt Beverages Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Malt Beverages Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Vietnam Malt Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Malt Beverages Market Trends |
6 Vietnam Malt Beverages Market, By Types |
6.1 Vietnam Malt Beverages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Malt Beverages Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Malt Beverages Market Revenues & Volume, By Flavored, 2021-2031F |
6.1.4 Vietnam Malt Beverages Market Revenues & Volume, By Unflavored, 2021-2031F |
6.2 Vietnam Malt Beverages Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Malt Beverages Market Revenues & Volume, By Alcoholic, 2021-2031F |
6.2.3 Vietnam Malt Beverages Market Revenues & Volume, By Non-Alcoholic, 2021-2031F |
7 Vietnam Malt Beverages Market Import-Export Trade Statistics |
7.1 Vietnam Malt Beverages Market Export to Major Countries |
7.2 Vietnam Malt Beverages Market Imports from Major Countries |
8 Vietnam Malt Beverages Market Key Performance Indicators |
9 Vietnam Malt Beverages Market - Opportunity Assessment |
9.1 Vietnam Malt Beverages Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Malt Beverages Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Vietnam Malt Beverages Market - Competitive Landscape |
10.1 Vietnam Malt Beverages Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Malt Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |