Market Forecast By Product Types (Shave Gels, Shave Foams, Shaving and Hair Removal Creams, Sprays, Lotions, Waxes, Wax Strips), By End-Users (Salon, Personal Use) And Competitive Landscape
Product Code: ETC024230 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
According to 6Wresearch internal database and industry insights, the Vietnam Shaving and Hair Removal Products Market is projected to grow at a Compound Annual Growth Rate of 8.14% from 2025 to 2031. The market is rising, growing awareness, increasing disposable incomes, and growing demand for convenient at-home hair removal solutions, fuelling market expansion.
Report Name | Vietnam Shaving and Hair Removal Products Market |
Forecast period | 2025-2031 |
CAGR | 8.14% |
Growing Sector | Beauty & Personal Care |
The Vietnam Shaving and Hair Removal Products Market report thoroughly covers the market By Product Types, and by end-users. The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.
Rising focus on grooming and hygiene habits is driving Vietnamese consumers to look for better-quality hair removal and shaving products, such as razors, epilators, and wax strips. Rising disposable income and trends toward urbanisation are expediting this shift. International brands are responding with more retail products and distribution in Vietnam. This combination of economic development, changes in habits and improving retail penetration is creating steady growth across the industry, in both metropolitan and rural areas of the country.
The Vietnam Shaving and Hair Removal Products Market is anticipated to grow at a CAGR of 8.14% during the forecast period 2025-2031. The Vietnam shaving and hair removal products market benefits from rising disposable incomes, allowing consumers to focus more on personal grooming. Increasing awareness of hygiene and appearance, particularly among younger demographics, drives demand higher. Rapid urbanisation and beauty trends spread via social media also support the ongoing Vietnam Shaving and Hair Removal Products Market Growth. Additionally, a growing preference for innovative, skin-friendly, and sustainable products encourages manufacturers to adjust their offerings to meet changing consumer needs and broaden their market reach.
The Vietnam Shaving and Hair Removal Products Market has significant prospects for growth; it faces some challenges. For example, consumers who are price-sensitive in rural areas limit the availability of premium or innovative products; customers may not know about all the advanced grooming options they would like or need, which can slow uptake. Competition in the market from both domestic and international brands can also constrain margins. Environmental problems from disposable products present an added challenge and encourage corporations to focus on more sustainable alternatives.
Various emerging trends in the Vietnam Shaving and Hair Removal Products Industry highlight an increasing demand for eco-friendly and sustainable options like biodegradable razors and organic waxing solutions. Technological innovations, such as laser and electric hair removal devices, are becoming popular among tech-savvy consumers. The growth of rising e-commerce platforms has expanded access to both domestic and international brands, reshaping buying habits. Moreover, an increase in gender-neutral marketing strategies is fostering broader product acceptance.
The Vietnam Shaving and Hair Removal Products Market presents great possibilities for investments from both local and foreign companies. Main areas of focus will be introducing premium products aimed at high-income consumers and scaling up our manufacturing capacity to lower costs. It will be crucial to place importance on digital marketing and e-commerce to leverage the rise in online sales. However, collaborative partnerships with local retailers and distributors can expand our market reach, which will also help foreign investors take advantage of this rapidly expanding consumer marketplace in Vietnam.
Leading players in the Vietnam Shaving and Hair Removal Products Market include renowned global brands like Gillette, Veet, and Philips, as well as regional competitors offering cost-effective solutions. Focusing on innovation, these firms launch hypoallergenic and dermatologically tested products to attract sensitive-skin customers. They also emphasise powerful branding and marketing campaigns to enhance customer retention.
According to Vietnamese Government data, Government policies in Vietnam require that shaving and hair removal products are safe and of good quality. The Ministry of Health has requirements for products related to ingredients, labelling, and usage instructions. The Ministry of Health also reviews imported goods to ensure they comply with environmental protection regulations and meet health standards. The government also provides incentives for any company that produces eco-friendly products or sustainable practices.
The Vietnam Shaving and Hair Removal Products Market is expected to grow steadily in the coming years, driven by evolving lifestyle and grooming habits. By 2031, industry players are likely to innovate with new product frameworks or expand existing lines using advanced technologies and eco-friendly options. Urbanisation and increased awareness among women about personal care will create growth opportunities, while rising competition in the online sales sector poses significant challenges to gaining the Vietnam Shaving and Hair Removal Products market.
The report offers a comprehensive study of the following market segments and their leading categories:
According to Ritika Kalra, Senior Research Analyst at 6Wresearch, among product types, Shaving and Hair Removal Creams dominate the market due to their ease of use, cost-effectiveness, and suitability for various skin types. These products appeal to both men and women, require no specialised equipment, and offer quick results, making them a preferred choice over traditional shaving methods.
Within end-user segments, Personal Use holds the largest market share as consumers increasingly prefer at-home grooming solutions for convenience, privacy, and affordability. The growing availability of a wide range of products in retail stores and online platforms further supports the dominance of the personal use segment.
The Market report covers a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Shaving and Hair Removal Products Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Shaving and Hair Removal Products Market - Industry Life Cycle |
3.4 Vietnam Shaving and Hair Removal Products Market - Porter's Five Forces |
3.5 Vietnam Shaving and Hair Removal Products Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Vietnam Shaving and Hair Removal Products Market Revenues & Volume Share, By End-Users, 2021 & 2031F |
4 Vietnam Shaving and Hair Removal Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Shaving and Hair Removal Products Market Trends |
6 Vietnam Shaving and Hair Removal Products Market, By Types |
6.1 Vietnam Shaving and Hair Removal Products Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Shave Gels, 2021-2031F |
6.1.4 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Shave Foams, 2021-2031F |
6.1.5 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Shaving and Hair Removal Creams, 2021-2031F |
6.1.6 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Sprays, 2021-2031F |
6.1.7 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.8 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Waxes, 2021-2031F |
6.2 Vietnam Shaving and Hair Removal Products Market, By End-Users |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Salon, 2021-2031F |
6.2.3 Vietnam Shaving and Hair Removal Products Market Revenues & Volume, By Personal Use, 2021-2031F |
7 Vietnam Shaving and Hair Removal Products Market Import-Export Trade Statistics |
7.1 Vietnam Shaving and Hair Removal Products Market Export to Major Countries |
7.2 Vietnam Shaving and Hair Removal Products Market Imports from Major Countries |
8 Vietnam Shaving and Hair Removal Products Market Key Performance Indicators |
9 Vietnam Shaving and Hair Removal Products Market - Opportunity Assessment |
9.1 Vietnam Shaving and Hair Removal Products Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Vietnam Shaving and Hair Removal Products Market Opportunity Assessment, By End-Users, 2021 & 2031F |
10 Vietnam Shaving and Hair Removal Products Market - Competitive Landscape |
10.1 Vietnam Shaving and Hair Removal Products Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Shaving and Hair Removal Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |