Product Code: ETC032870 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam vegetable juices market has witnessed substantial growth and transformation in recent years and is expected to continue its expansion from 2025 to 2031. Vegetable juices, made from a variety of vegetables, are gaining popularity among health-conscious consumers seeking nutritious and natural beverage options. As awareness about the health benefits of vegetable-based drinks grows, the demand for vegetable juices has surged in Vietnam. The market`s growth is driven by factors such as increasing consumer interest in functional beverages, rising health and wellness consciousness, and the shift towards plant-based diets. Additionally, the availability of a wide range of vegetable juice blends and flavors has further contributed to the market`s expansion.
Several factors are fueling the growth of the Vietnam vegetable juices market. Firstly, the increasing focus on health and wellness has led consumers to seek healthier beverage alternatives. Vegetable juices offer a rich source of vitamins, minerals, and antioxidants, making them an attractive choice for health-conscious individuals. Moreover, the rise of functional beverages, including vegetable juices with added health benefits, has boosted the market`s growth. Manufacturers are introducing vegetable juice blends that cater to specific health needs, such as immune-boosting, detoxifying, and digestive health. Additionally, the growing trend of plant-based diets and veganism has influenced consumer beverage choices. Vegetable juices align with these dietary preferences, making them popular among consumers looking for natural and plant-based drink options.
Despite the positive growth prospects, the Vietnam vegetable juices market faces certain challenges. One of the primary challenges is the competition from other beverage categories, such as fruit juices, smoothies, and bottled water. Manufacturers must emphasize the unique health benefits and flavor profiles of vegetable juices to stand out in the market. Furthermore, distribution and logistics can pose challenges for vegetable juice manufacturers, particularly in reaching rural and remote areas in Vietnam. Ensuring efficient and timely distribution is essential to cater to a wider consumer base.
The outbreak of the Covid-19 pandemic in 2025 had a mixed impact on the Vietnam vegetable juices market. While the initial lockdowns and restrictions posed challenges to the beverage industry`s operations and distribution, there was an increased demand for healthy and immune-boosting beverages like vegetable juices. With health and wellness becoming a priority for consumers during the pandemic, there was a surge in the consumption of vegetable juices as a part of a balanced and nutritious diet. Some manufacturers also introduced new vegetable juice blends with added immunity-boosting ingredients to meet the increased consumer demand. Moreover, as foodservice establishments gradually reopened and tourism resumed, there was an opportunity for vegetable juice manufacturers to expand their market presence in hotels, restaurants, and cafes.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Vegetable Juices Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Vegetable Juices Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Vegetable Juices Market - Industry Life Cycle |
3.4 Vietnam Vegetable Juices Market - Porter's Five Forces |
3.5 Vietnam Vegetable Juices Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 Vietnam Vegetable Juices Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Vietnam Vegetable Juices Market Revenues & Volume Share, By End-users, 2021 & 2031F |
3.8 Vietnam Vegetable Juices Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Vietnam Vegetable Juices Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Vegetable Juices Market Trends |
6 Vietnam Vegetable Juices Market, By Types |
6.1 Vietnam Vegetable Juices Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Vegetable Juices Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 Vietnam Vegetable Juices Market Revenues & Volume, By Organic, 2021-2031F |
6.1.4 Vietnam Vegetable Juices Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Vietnam Vegetable Juices Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Vegetable Juices Market Revenues & Volume, By Frozen, 2021-2031F |
6.2.3 Vietnam Vegetable Juices Market Revenues & Volume, By Chilled, 2021-2031F |
6.2.4 Vietnam Vegetable Juices Market Revenues & Volume, By Shelf Stable , 2021-2031F |
6.2.5 Vietnam Vegetable Juices Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Vegetable Juices Market, By End-users |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Vegetable Juices Market Revenues & Volume, By HoReCa, 2021-2031F |
6.3.3 Vietnam Vegetable Juices Market Revenues & Volume, By Household, 2021-2031F |
6.3.4 Vietnam Vegetable Juices Market Revenues & Volume, By Institutions, 2021-2031F |
6.3.5 Vietnam Vegetable Juices Market Revenues & Volume, By Others, 2021-2031F |
6.4 Vietnam Vegetable Juices Market, By Sales Channel |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Vegetable Juices Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.4.3 Vietnam Vegetable Juices Market Revenues & Volume, By Retail Sales, 2021-2031F |
7 Vietnam Vegetable Juices Market Import-Export Trade Statistics |
7.1 Vietnam Vegetable Juices Market Export to Major Countries |
7.2 Vietnam Vegetable Juices Market Imports from Major Countries |
8 Vietnam Vegetable Juices Market Key Performance Indicators |
9 Vietnam Vegetable Juices Market - Opportunity Assessment |
9.1 Vietnam Vegetable Juices Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 Vietnam Vegetable Juices Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Vietnam Vegetable Juices Market Opportunity Assessment, By End-users, 2021 & 2031F |
9.4 Vietnam Vegetable Juices Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Vietnam Vegetable Juices Market - Competitive Landscape |
10.1 Vietnam Vegetable Juices Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Vegetable Juices Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |