Product Code: ETC012078 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Kazakhstan Smartphone market currently, in 2023, has witnessed an HHI of 4421, Which has decreased substantially as compared to the HHI of 10000 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The smartphone market in Kazakhstan is expected to register a CAGR of over 7% during the forecast period (2020-2026). The rising number of internet users, increasing consumer disposable incomes, and improving economic conditions are some of the major factors driving the growth of the smartphone market in Kazakhstan. Furthermore, vendors offering smartphones at competitive prices to attract new customers also support market growth.
Kazakhstan`s mobile phone userbase is estimated to reach 18 million by 2021 due to increasing penetration rates driven by 3G and 4G networks. Mobile phones have become an integral part of everyday life for many consumers in Kazakhstan. Smartphone sales are projected to grow significantly over the forecast period as Kazakhstani consumers prefer feature-rich phones with varied price ranges from flagship models such as iPhone XS Max and Samsung Galaxy S10 Plus, mid-range models like Huawei P30 Lite or Xiaomi Redmi Note 8 Pro, up to budget smartphones such as Honor 10 Lite and Oppo A5s. Consumers also tend to focus more on online shopping platforms for buying their desired smartphone models as they provide discounts along with easier access and convenience than physical retail stores.
Additionally, leading players such as Apple Inc., Samsung Electronics Co Ltd., Huawei Technologies Co Ltd., Xiaomi Corporation etc., are expanding their presence across Kazakhstan through premium retail stores dedicated exclusively for selling their products directly targeting local consumers who prefer these branded devices due to its attractive design, features innovation and quality services offered throughout its warranty periods. Moreover, telecom operators such Vodafone Group Plc; Beeline - owned by Veon Ltd.; Kcell JSC; Altel LLC; Telecom - Tselina OJSC etc., are offering subsidized packages bundled with current generation smartphones at lower upfront cost which encourages people in acquiring latest handsets without spending huge amount at one time making it accessible even for low-income groups aiming towards bridging digital divide within demographic segments while boosting telcos` revenue prospects through increased data usage & high ARPUs (average revenue per user) generated from lucrative data plans associated with them thus aiding overall industry expansion further ahead.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kazakhstan Smartphone Market Overview |
3.1 Kazakhstan Country Macro Economic Indicators |
3.2 Kazakhstan Smartphone Market Revenues & Volume, 2019 & 2026F |
3.3 Kazakhstan Smartphone Market - Industry Life Cycle |
3.4 Kazakhstan Smartphone Market - Porter's Five Forces |
3.5 Kazakhstan Smartphone Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Kazakhstan Smartphone Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Kazakhstan Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kazakhstan Smartphone Market Trends |
6 Kazakhstan Smartphone Market, By Types |
6.1 Kazakhstan Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kazakhstan Smartphone Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Kazakhstan Smartphone Market Revenues & Volume, By Android, 2016 - 2026F |
6.1.4 Kazakhstan Smartphone Market Revenues & Volume, By iOS, 2016 - 2026F |
6.1.5 Kazakhstan Smartphone Market Revenues & Volume, By Windows, 2016 - 2026F |
6.1.6 Kazakhstan Smartphone Market Revenues & Volume, By Blackberry Operating System , 2016 - 2026F |
6.1.7 Kazakhstan Smartphone Market Revenues & Volume, By Other , 2016 - 2026F |
6.2 Kazakhstan Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kazakhstan Smartphone Market Revenues & Volume, By OEM, 2016 - 2026F |
6.2.3 Kazakhstan Smartphone Market Revenues & Volume, By Retailer, 2016 - 2026F |
6.2.4 Kazakhstan Smartphone Market Revenues & Volume, By e-Commerce, 2016 - 2026F |
7 Kazakhstan Smartphone Market Import-Export Trade Statistics |
7.1 Kazakhstan Smartphone Market Export to Major Countries |
7.2 Kazakhstan Smartphone Market Imports from Major Countries |
8 Kazakhstan Smartphone Market Key Performance Indicators |
9 Kazakhstan Smartphone Market - Opportunity Assessment |
9.1 Kazakhstan Smartphone Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Kazakhstan Smartphone Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Kazakhstan Smartphone Market - Competitive Landscape |
10.1 Kazakhstan Smartphone Market Revenue Share, By Companies, 2019 |
10.2 Kazakhstan Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |