Market Forecast By Product Type (Android, iOS, Windows, Blackberry Operating System, Other ), By Distribution Channel (OEM, Retailer, e-Commerce) And Competitive Landscape
Product Code: ETC012052 | Publication Date: Jun 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Bangladesh Smartphone Market |
Forecast period | 2025-2031 |
CAGR | 8.5% |
Growing Sector | E-commerce |
Bangladesh Smartphone Market report thoroughly covers the market by Product Types and by Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Bangladesh Smartphone Market has experienced significant growth in recent years, driven by increasing digital adoption and rising consumer demand for affordable technology. With a large population and expanding network connectivity, the country has become a high-potential market for both global and local smartphone brands. The market is characterized by a strong preference for budget and mid-range devices, with key players such as Samsung, Xiaomi, and Realme dominating sales. Additionally, government initiatives to promote digitalization and local smartphone assembly have further influenced market dynamics.
According to 6Wresearch, the Bangladesh Smartphone Market anticipated to grow at a CAGR 8.5% of during the forecast period 2025-2031. The smartphone market in Bangladesh is driven by a combination of factors, including increasing affordability, expanding internet connectivity, and a growing interest in digital services. The widespread availability of budget-friendly smartphones has made mobile technology accessible to a larger portion of the population, particularly in rural areas.
Furthermore, government initiatives to enhance digital infrastructure, such as the expansion of 4G networks, have played a critical role in increasing smartphone penetration. The rising adoption of social media platforms, e-commerce, and mobile banking services has further fuelled the demand, as these services become integral to the daily lives of consumers.
However, the market also faces significant challenges that could hinder its growth potential. High import duties and taxes on smartphone devices make them relatively expensive for many consumers, particularly for mid-range and premium models.
Additionally, the market is impacted by a large influx of unregulated, grey-market devices, which creates issues related to warranty claims and after-sales service. Limited local manufacturing capacity also poses a challenge, as the country remains heavily reliant on imports to meet demand. Addressing these issues will be critical for ensuring sustainable growth in Bangladesh's smartphone market.
The smartphone market in Bangladesh has been experiencing rapid growth in recent years, driven by increasing smartphone penetration and affordable technology. With the expansion of 4G networks and a push from the government to enhance digital connectivity, more users are adopting smartphones to access the internet and digital services. Local and international brands are competing to capture a growing base of consumers who seek devices that balance affordability with functionality. Additionally, a shift toward e-commerce and mobile-based financial services highlights the integral role smartphones play in the daily lives of Bangladeshs, further fueling demand in this market.
One of the primary drivers of growth in the Bangladesh smartphone market is increasing penetration. According to a report by Global System for Mobile Communications Association (GSMA), over 40 million smartphones were sold in Bangladesh in 2020, representing a 10% increase from the previous year. With a population of over 160 million people, there is still significant room for growth as more users transition from feature phones to smartphones.
Another key factor contributing to the rise in smartphone sales is affordability. Local brands such as Symphony, Walton, and Maximus have gained traction by offering budget-friendly devices with competitive features. This has allowed a wider segment of the population to access smartphones, driving market growth. Additionally, international companies like Samsung and Xiaomi have also targeted the Bangladesh market by launching affordable models tailored to local needs.
In recent years, the Bangladesh government has been actively promoting digital connectivity as part of its “Digital Bangladesh” vision. The launch of 5G services is expected in the near future, further expanding opportunities for smartphone usage. With increased internet access and availability of low-cost data plans, more users are turning to smartphones to access information and services online.
Investment opportunities in Bangladesh Smartphone Industry are abundant, making it an attractive destination for both local and global investors. With a young and tech-savvy population, there is a strong and growing demand for smartphones, particularly in mid-range and budget categories. Manufacturers have the opportunity to localize production to reduce costs and increase accessibility, while investors can focus on building infrastructure, distribution networks, and retail ecosystems. The rise of mobile-centric industries such as app development, mobile gaming, and online learning platforms also opens avenues for indirect investments tied to smartphone usage. With government incentives and tax benefits for tech-based industries, the market presents a promising landscape for sustainable returns on investment.
The smartphone market in Bangladesh is competitive, with several key players dominating the industry. Samsung holds a significant share due to its wide range of devices catering to different price segments, coupled with strong brand recognition. Xiaomi follows closely, offering feature-rich smartphones at affordable prices, appealing particularly to younger, tech-savvy consumers. Another prominent player is Realme, which has rapidly gained traction by focusing on performance-oriented devices within mid-range budgets. Local brand Walton also maintains a presence, targeting entry-level consumers with cost-effective options. These companies continue to shape the market dynamics through innovation, aggressive pricing, and marketing strategies.
The smartphone market operates under regulations to promote growth, protect consumers, and encourage local manufacturing. Tariffs on imports support domestic production, aligning with the "Digital Bangladesh" initiative. The BTRC oversees smartphone registration to ensure quality standards, while measures against counterfeit products and grey market trading protect consumers and businesses. IMEI registration systems combat theft and unauthorized devices, enhancing security and fairness. These regulations aim to foster innovation, affordability, and a competitive market.
The Bangladesh smartphone market is poised for significant growth in the coming years, driven by increasing smartphone penetration and the expansion of digital infrastructure. Factors such as the rising demand for affordable devices, widespread adoption of 4G, and the impending roll-out of 5G technology are expected to accelerate this trend. Additionally, government initiatives to promote local manufacturing and digital inclusion are likely to create new opportunities for both global and domestic smartphone brands. Rapid urbanization and the growing preference for mobile-based services, including e-commerce and online education, are further driven the Bangladesh Smartphone Market size.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ayushi, Senior Research Analyst, 6Wresearch, Android smartphones are expected to maintain their dominance in the market from 2025 to 2031, due to their affordability, diverse range of options, and suitability for a price-sensitive consumer base. iOS devices are projected to retain a stable market share, appealing to premium users focused on performance, security, and brand value. Other operating systems such as KaiOS are likely to see modest growth, especially in feature phones targeting rural users, while emerging systems in the "Others" category may gradually gain a foothold.
The e-commerce distribution channel is forecast to dominate the Bangladesh smartphone market share during 2025-2031, driven by growing internet penetration, improved logistics, and consumer preferences for convenience, competitive pricing, and product variety. Brick-and-mortar retailers will remain significant, offering personalized service and catering to regions with limited internet access. OEM stores are also expected to grow steadily as brands focus on direct engagement with consumers through exclusive offers and loyalty programs.
The report provides a detailed analysis of the following market segments:
1 Introduction |
2 Key Highlights of the Report |
2.1 Report Description |
2.2 Market Scope & Segmentation |
2.3 Research Methodology |
2.4 Assumptions |
3 Bangladesh Smartphone Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Smartphone Market Revenues & Volume, 2021 & 2031F |
3.3 Bangladesh Smartphone Market - Industry Life Cycle |
3.4 Bangladesh Smartphone Market - Porter's Five Forces |
3.5 Bangladesh Smartphone Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bangladesh Smartphone Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bangladesh Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bangladesh Smartphone Market Trends |
6 Bangladesh Smartphone Market, By Types |
6.1 Bangladesh Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Smartphone Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Bangladesh Smartphone Market Revenues & Volume, By Android, 2021 - 2031F |
6.1.4 Bangladesh Smartphone Market Revenues & Volume, By iOS, 2021 - 2031F |
6.1.5 Bangladesh Smartphone Market Revenues & Volume, By Windows, 2021 - 2031F |
6.1.6 Bangladesh Smartphone Market Revenues & Volume, By Blackberry Operating System , 2021 - 2031F |
6.1.7 Bangladesh Smartphone Market Revenues & Volume, By Other , 2021 - 2031F |
6.2 Bangladesh Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Smartphone Market Revenues & Volume, By OEM, 2021 - 2031F |
6.2.3 Bangladesh Smartphone Market Revenues & Volume, By Retailer, 2021 - 2031F |
6.2.4 Bangladesh Smartphone Market Revenues & Volume, By e-Commerce, 2021 - 2031F |
7 Bangladesh Smartphone Market Import-Export Trade Statistics |
7.1 Bangladesh Smartphone Market Export to Major Countries |
7.2 Bangladesh Smartphone Market Imports from Major Countries |
8 Bangladesh Smartphone Market Key Performance Indicators |
9 Bangladesh Smartphone Market - Opportunity Assessment |
9.1 Bangladesh Smartphone Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bangladesh Smartphone Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bangladesh Smartphone Market - Competitive Landscape |
10.1 Bangladesh Smartphone Market Revenue Share, By Companies, 2024 |
10.2 Bangladesh Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |